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What Would You be Willing to Give Up for a Month to Eliminate All Paper Mail?

Given the novelty and still-early market penetration of voice assistants, the fact that 12.1 percent said they were likely and 3.6 percent checked “very likely” is a surprisingly positive response that correlates closely with another recent study by Parks. A recent Parks Associates report stated that 12 percent of homes with broadband service had smart speakers with voice assistants in the last quarter of 2016.

From the article "What Would You be Willing to Give Up for a Month to Eliminate All Paper Mail?" by Bruce Brown.

Previously In The News

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Several factors contribute to OTT video service churn by consumers, according to Brett Sappington, senior director of research at Parks Associates. “In some instances, consumers are experimenting with...

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