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Why Amazon Is The Current King Of The Virtual Assistants

The smart home market is young, but it's growing rapidly as IoT makes its way into virtually every product that can benefit from some level of connectivity. Smart home device ownership in the United States more than doubled during the last two years, to 26 percent of U.S. broadband households, and companies are expected to sell nearly 55 million smart home devices in 2020, according to new research from Parks Associates.

Amazon grabbed momentum away from Apple and other players in the space and pushed Alexa to a leading position in the U.S. market, according to Brett Sappington, senior director of research at Parks Associates. "With each new partner, the barrier for others to bump Amazon becomes more difficult … to overcome," he says.  

From the article "Why Amazon Is The Current King Of The Virtual Assistants" by Matt Kapko.

Previously In The News

5 Mistakes to Avoid When Selling Smart Locks

Smart locks contribute enhanced convenience as well as increased security, two of the principal driving factors in any smart device sales. In fact, a recent Parks Associates study found that 45% of sm...

Network Security: Hacking Fears Could Scare Consumers Away from Smart-Home Devices

The rising occurrence of high-profile security hacks and privacy breaches, as well as being personally victimized, are contributing to ever-increasing consumer anxiety about smart home devices and pla...

Parks Associates: Headphones Likely to Experience Sales Spike Due to Coronavirus

A recent study by Parks Associates, a technology-based marketing and research company, finds that 44% of US broadband households own speakers, 37% own headphones bought separately from a phone or musi...

Amazon Prime Improves Its Customer Retention Rate

It's also comparable to the 9% annual churn for Netflix (NASDAQ:NFLX), which tops all streaming services, and much better than the 50% rate for Hulu, according to research from Parks Associates. Aside...

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