Providing market intelligence for more than 35 years

In The News

Why Amazon Will Stop Selling Apple TV and Google Chromecast

According to BloombergBusiness, which broke the story, neither Amazon nor its affiliated resellers will issue new product listings for the three devices as of that date. All unsold inventory will be pulled from the site as well. You will, however, be able to buy other streaming players, notably Roku models, the Xbox and PlayStation game systems, and—of course—the new Amazon Fire TV.

An Amazon spokesperson sent us the same statement issued to news outlets: "Over the last three years, Prime Video has become an important part of Prime. It’s important that the streaming media players we sell interact well with Prime Video in order to avoid customer confusion. Roku, XBox, PlayStation, and Fire TV are excellent choices."

The issue, it would seem, isn't that the banned Apple TV and Chromecast don't "interact" well with Amazon Prime; it's that unlike Roku, XBox, PlayStation, and Fire TV, they don't currently support Amazon Prime at all.

The Amazon move comes after Apple and Google updated their streaming media players: The new Apple TV is slated to arrive at the end of this month, and the revamped Chromecast is available now.

According to a recent Parks Associates report on streaming media devices, Amazon, Apple, Google, and Roku accounted for 86 percent of streaming media player sales to the nation's broadband households in 2014. That means that at the end of this month, Amazon will no longer sell two of the four top-selling players in the U.S. 

From the article "Why Amazon Will Stop Selling Apple TV and Google Chromecast" by Finance.Yahoo.com

Previously In The News

Wireless Internet Providers Reap High Satisfaction Ratings in Yet Another Study

A study done by Parks Associates found that subscribers of fixed wireless internet from mobile network operators were more satisfied with the price of service than fiber or cable subscribers. The stud...

Smart Building Solutions Gain Traction Among Multifamily Properties, Study Finds

Twenty-four percent of multifamily properties report having a smart building provider or aggregator for at least one of the properties they serve, according to a newly published study by Parks Associa...

Temu Targets Amazon Fire TV Streaming Gadgets With $4 Remote

About 35% of all streaming media devices used in the US are made by Amazon, putting it No. 2 behind Roku, according to Parks Associates, a market research firm based in Addison, Texas. From the art...

Streaming TV Industry Snooping on Viewers at Grand Scale: Report

“A major pain point with ad-based streaming is when the ad repeats too many times or viewers seeing ads they don’t feel are relevant to them,” explained Sarah Lee, a research analyst with Parks Associ...