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Why Netflix and other streamers are cracking down on password sharing

The losses are steep. Account sharing and piracy cost streamers and pay TV providers $9.1 billion in lost revenue in 2019. That’s expected to grow to $12.5 billion in lost revenue by 2024, according to market research and consulting firm Parks Associates.

“There’s a lot of pressure there to figure out what to do about existing users and existing subscribers to maximize the financial health of how that base is being leveraged,” said Paul Erickson, a research director with Parks Associates."

From the article, "Why Netflix and other streamers are cracking down on password sharing" by Wendy Lee.

Previously In The News

People Sharing Netflix, Hulu, Cable Passwords with, You Guessed It, Millennials in the Lead

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The company updated the infrastructure, upgrading its Apple TV device that brings internet video to the living room screen in the fall of 2017 to add support for cinematic 4K video and make it easier...

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