Providing market intelligence for more than 35 years

In The News

Why Open Wins Over Proprietary In The Smart Home

There are many glowing predictions regarding the smart home, and the wider IoT industry, but a Gartner report predicted only last year that 21 billion IoT endpoints will be in use by 2020, which will save consumers and businesses $1 trillion a year in maintenance, services and consumables by 2022, according to the analyst firm. On the other side of the pond, Parks Associates research shows 19 per cent of US broadband households currently own a smart home device of some kind, and half of all households that own a security system also own a smart home device. The building blocks are there, even if they are too often in platform-related silos.

From the article "Why Open Wins Over Proprietary In The Smart Home?" by www.telecompaper.com

Previously In The News

AT&T’s $5B broadband pledge boosts FWA’s potential

A recent report from Parks Associates found 66% of customers subscribing to an FWA service from a wireless operator “consider their plans to be at a fair or good price.” This was a significantly highe...

OTT - What's Streaming India?

A study by Parks Associates revealed that 59 per cent of OTT subscribers favour bundled services, combining OTT with other home subscriptions. Such bundles offer simplicity, value, and convenience, al...

The State of Media & Entertainment 2024

Amazon’s Prime Video has now overtaken Netflix as the most-subscribed-to streaming service in the United States, according to data from the research firm Parks Associates. From the article, "The St...

Smart home devices may lure insureds to new insurers

A research study by Parks Associates evaluated insurance opportunities in smart homes and found that 33% of U.S. households with internet would switch their homeowners or renters insurance provider to...