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In The News

Why Walmart Pay Doesn't Measure Up To CVS, Starbucks And Taco Bell

Indeed, Starbucks, Dunkin’ Donuts and even Taco Bell have all associated significant sales boosts with their mobile payment apps. Now major retailers outside of food service are testing the technology – CVS Pay recently launched in select markets. In fact, more than 25% of smartphone users rely on a payment app at least once a month, according to recent research from Parks Associates. And while Apple Pay may come quickly to mind, the report states that consumers use retailer-specific apps more frequently.

From the article "Why Walmart Pay Doesn't Measure Up To CVS, Starbucks And Taco Bell" by Bryan Pearson.

Previously In The News

Average Video Viewing Time Rises to 43.5 Hours Per Week in the US; Do Streamers Need More Phone-Specific Content?

New data compiled and analyzed by Parks Associates shows that average video viewing time in households in the United States has risen to 43.5 hours per week across all devices, but its numbers also sh...

Video Viewing Rises Significantly in U.S. Internet Households

U.S. Internet households now consume an average 43.5 hours of video per week across all viewing devices. That’s an increase of more than six hours in 2020, when the average was 37.2 hours, according t...

U.S. Video Consumption Tops 43 Hours Per Week

U.S. internet homes are now viewing 43.5 hours of video per week across all devices, up by more than 6 hours since 2020, according to a new study from Parks Associates. “Video-viewing households re...

Frndly TV Adds Local Stations to Streaming Lineup in 6 Markets

Last month, Parks Associates found that Frndly had the highest customer loyalty among vMVPDs. From the article, "Frndly TV Adds Local Stations to Streaming Lineup in 6 Markets" by Jon Lafayette

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