Providing market intelligence for more than 35 years

In The News

Wi-Fi Certified Smart Home Designs Offered by Lennar Homes: Assurance of Strong, Reliable Home Wi-Fi

According to Parks Associates, more the 12 million households will have a smart water leak detector, more than 40 million will have a smart thermostat, nearly 50 million will have a smart light bulb, and nearly 14 million will have a smart home controller. Chances are, most of these devices will connect, communicate, and be controlled via a Wi-Fi network. With each new device that gets added to this network, the Wi-Fi network becomes increasingly strapped for bandwidth.

From the article "Wi-Fi Certified Smart Home Designs Offered by Lennar Homes: Assurance of Strong, Reliable Home Wi-Fi" by Lisa Montgomery

Previously In The News

EVs Need Long-Term Love to Live Up to Their Engineering

A new survey from Parks Associates finds that “Inflation and interest rates are up, and consumers perceive electric vehicles as expensive, challenging to charge outside the home, and limited in range....

Save Money While Staying Connected. Here Are 8 Ways to Lower Your Internet Bill

For many Americans, the average cost of home internet is $63 a month, which might seem like a good deal. However, according to Parks Associates data from 2022, US households spend an average of $116 a...

Everyone's watching free TV

"Consumers are spending less, but rather than go without, many are using ad-based alternatives to save on costs," Sarah Lee, research analyst at Parks Associates, said in a report. Recent research...

Ring This Up: Smart Wearables Hitting Mainstream Status

Consumer adoption of smart wearables is now nearly half (48%) of U.S. Internet households, Kristen Hanich, director of research for Parks Associates, told a Connected Health Summit audience Thursday,...