Providing market intelligence for more than 35 years

In The News

Wi-Fi Surpasses Ethernet In Home Networking

Tech WebMore households now use Wi-Fi networking than Ethernet, a trend that will lead to an explosion of new applications, according to a survey released this week by Parks Associates.

"This is truly a watershed finding," John Barrett, director of research at Parks Associates, said in a statement. "Establishing a solid base of wireless home networks is crucial for the adoption of next-generation services. Many applications such as home control, home security, or even multimedia distribution are impractical with an Ethernet-only network."

From the article "Wi-Fi Surpasses Ethernet In Home Networking," by Mobile Pipeline News.

Previously In The News

SMB tech support market will achieve double-digit growth through 2016

Parks Associates today announced new SMB (small-and-medium-business) technical support research showing network complexity, growth of cloud services, and BYOD (bring-your-own-device) trends will he...

The Universal Problem With TV Everywhere

"I've had conversations with DirecTV, who said they are reluctant to spend money marketing a free service," said Brett Sappington, director-research at Parks Associates, a market-research and consu...

Honeywell and Lowe's to keynote Smart Energy Summit: Engaging the Consumer

Parks Associates today announced Jeremy Eaton, VP & GM, Honeywell Smart Grid Solutions, Honeywell, and Kevin Meagher, VP, GM, Smart Home, Lowe's Companies, Inc., will deliver keynotes at the upcomi...

Study: Consumers Don't Know What AdChoices Privacy Icon Is

Research from Parks Associates comparing consumer awareness in 2011 to 2013 of the Digital Ad Alliance's AdChoices icon -- the little blue triangle seen primarily in targeted display advertising --...