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Windows of opportunity in an SVOD world?

In a recent Kidscreen online exclusive, HBO president of programming Michael Lombardo said, “We have been discussing the children’s area more and more recently, especially in light of our expansion into streaming platforms with HBO GO and HBO NOW.

“Children’s programming plays very well on those types of services. So, when Jeffrey Dunn began talking to us about Sesame Street, it didn’t take us very long to realize that it was a perfect fit.”
As to whether or not HBO will increase its investment in kids content, Lombardo contends that the network will be very selective if it chooses to pursue children’s programming and is in no hurry to grow a large library.

However, recent reports examining churn rates for SVOD services may explain why it could be in HBO’s best interest to keep up with the Netflixes and the Amazons of the world when it comes to kids content. According to the OTT Video Market Tracker from US research firm Parks Associates, cancellation rates are very high for OTTs compared to cable networks. Approximately 4% of US broadband homes have discontinued their Netflix subscription in the last year, accounting for almost 9% of the SVOD’s subscriber base. And Hulu’s 7% churn rate for its Hulu Plus service over the past year represents a whopping 50% of its subscriber base.

From the article "Windows of opportunity in an SVOD world?" by Jeremy Dickson.
 

Previously In The News

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TV Producers May Start Making You Wait For New Shows Online

The changes are especially noticeable at Hulu, which is owned by parents of the very television networks — Fox, ABC and NBC — threatened by changes in the way we watch TV. Hulu has set itself apart by...

TV Producers May Start Making You Wait For New Shows Online

The changes are especially noticeable at Hulu, which is owned by parents of the very television networks — Fox, ABC and NBC — threatened by changes in the way we watch TV. Hulu has set itself apart by...

OTT Churn Edges Up In US

About 20% of US broadband homes had cancelled at least one OTT service in the last 12 months at the end of 2015, according to data from Parks Associates. Netflix has the lowest churn among US OTT s...

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