Providing market intelligence for more than 35 years

In The News

Windows of opportunity in an SVOD world?

In a recent Kidscreen online exclusive, HBO president of programming Michael Lombardo said, “We have been discussing the children’s area more and more recently, especially in light of our expansion into streaming platforms with HBO GO and HBO NOW.

“Children’s programming plays very well on those types of services. So, when Jeffrey Dunn began talking to us about Sesame Street, it didn’t take us very long to realize that it was a perfect fit.”
As to whether or not HBO will increase its investment in kids content, Lombardo contends that the network will be very selective if it chooses to pursue children’s programming and is in no hurry to grow a large library.

However, recent reports examining churn rates for SVOD services may explain why it could be in HBO’s best interest to keep up with the Netflixes and the Amazons of the world when it comes to kids content. According to the OTT Video Market Tracker from US research firm Parks Associates, cancellation rates are very high for OTTs compared to cable networks. Approximately 4% of US broadband homes have discontinued their Netflix subscription in the last year, accounting for almost 9% of the SVOD’s subscriber base. And Hulu’s 7% churn rate for its Hulu Plus service over the past year represents a whopping 50% of its subscriber base.

From the article "Windows of opportunity in an SVOD world?" by Jeremy Dickson.
 

Previously In The News

Google lens aims to bring augmented reality to cameras

“Our computer vision systems are now even better than humans,” Pichai told a crowd of 7,000 people at the Shoreline Amphitheatre during his keynote speech Wednesday morning at Google I/O, the company’...

Samsung, ADT team up on home security kit, competing with Nest

Only about 22 percent of U.S. homeowners have a professionally monitored home-security system, and most of those have been installed by the companies, said Parks Associates senior analyst Brad Russell...

Smart-lock startup August Home bought by Yale lock-maker owner

Meanwhile, August Home and Walmart are testing a service that uses a smart lock to open the door for a delivery person to leave an online-ordered package inside. The Assa Abloy acquisition gives Au...

Gamer gear maker Razer jumps into smartphone market against Apple, Samsung

According to research released this week by Parks Associates, Apple and Samsung own more than 76 percent of the U.S. smartphone market, widening their lead over also-rans LG and Motorola. While Google...

Phone:
972-490-1113
Mailing Address:
5080 Spectrum Drive, Suite 1000W Addison, TX 75001 USA
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive