Providing market intelligence for more than 35 years

In The News

Wireline Substitution: How Much of a Threat Are Unlimited LTE Data Plans?

As wireless providers continue to up their unlimited data plan options, more predictions are flowing around how many wired broadband subscribers might abandon their service in favor of full-on dependence to mobile data. For example, in February, Parks Associates suggested in its “360 View: Mobility & the App Economy” report that 10 percent of U.S. broadband households might cancel their fixed broadband service in the next year or so, and lean on wireless services alone.

From the article "Wireline Substitution: How Much of a Threat Are Unlimited LTE Data Plans?" by Laura Hamilton.

Previously In The News

22% of US broadband homes watch terrestrial TV

Approximately 22% of US broadband households use an antenna to watch over-the-air broadcasts, according to Parks Associates. Households with both antennas and pay TV subscribe to multiple OTT video...

Subscriptions account for nearly 86% of US internet TV and movie spending

New research from Parks Associates finds that subscriptions, formerly representing just over half of total online video spending in 2012, now account for nearly 86% of all internet spending on TV and...

Netflix Is Winning Streaming’s Own ‘Squid Game’

Netflix has been criticized for not having enough enduring franchises like Marvel and Star Wars. Having those would certainly aid its efforts to expand into merchandise licensing, which is one of Walt...

Parks Associates reveals the Top 10 OTT subscription services

Disney+ has moved into the top three of OTT services, according to new research from Parks Associates. “While the Disney+ content portfolio may have allowed it to leapfrog stablemate Hulu in 2021 r...