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In The News

Would Facebook Spend $2 Billion On Hype? Why Pay-TV Should Pay Attention To VR

In FierceCable's latest special report, we look at the reasons why the video entertainment business should take VR seriously and invest in it. "I'm a converted skeptic -- there's just too many big companies involved in it now spending real money for it to be hype," said Brett Sappington, senior analyst for Parks Associates.

From the article "Would Facebook Spend $2 Billion On Hype? Why Pay-TV Should Pay Attention To VR" by Daniel Frankel.

Previously In The News

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New research from Parks Associates’ consumer study of 8,000 US internet households finds electric vehicle (EV) ownership has seen a slight decline, with 5%, or six million internet households, reporti...

Parks: Economics challenge household finances – and the entertainment industry

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A recent study by Parks Associates shows that 76% of U.S. households have at least one video streaming service, and according to nScreenMedia, the average subscriber has more than 3 services. That sai...

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Research featured in Parks Associates’ new Smart Home and Security Tracker reveals 28% of full-time employees and business owners use artificial intelligence (AI) applications for their professional n...

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