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Xavient says deep analytics will help OTT providers retain customers, reduce churn

A recent Parks Associates study revealed that since the end of 2015, 20% of U.S. broadband households had cancelled at least one OTT video service in the past 12 months.

However, the research firm found that households with OTT video subscriptions increased their spending from an average of $3.71 per month in 2012 to $7.95 in 2016.

From the article "Xavient says deep analytics will help OTT providers retain customers, reduce churn" by Sean Buckley.

Previously In The News

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Parks Associates has announced that the churn rate for OTT video services is 19% of US broadband households, indicating roughly one in five households have cancelled an OTT service in the past 12 mont...

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