Providing market intelligence for more than 35 years

In The News

You can tell Comcast what to do on its Xfinity TV voice remote

Voice’s resurgence seems counter-intuitive. The technology first boomed in the 1990s with voice prompters in customer call centers – not always a satisfying experience as the prompters many times routed callers in the wrong direction. Then nothing happened with voice, until Apple released Siri in 2011, and Amazon followed with Alexa in 2014, experts say.

Dina Abdelrazik, market research analyst at Parks Associates in Dallas, said that in recent years, “voice took the market by surprise. There are other manufacturers that are entering the space to offer voice remotes for a friction-less [TV] experience. But it takes a lot of sophistication and resources to build that capacity.”

From the article "You can tell Comcast what to do on its Xfinity TV voice remote" by Bob Fernandez.

Previously In The News

Streaming Users Could Save $366 per Year by Switching to Ad-Supported Streaming; Average Customer Has 5.6 Services

New data from Parks Associates reveals that users could save $366 per year by switching to ad-supported plans. The data also shows that the average streaming household is subscribed to 5.6 servic...

Apple Reportedly Plans To Revamp Its Apple TV+ App

Creating a central hub for content could drive more customers to embrace both the Apple TV interface and, eventually, the Apple TV+ streaming service. When it comes to streaming today, consolidation i...

You Can Save Over $350 a Year on Streaming Services If You Don’t Mind Commercials

Quite a lot, according to new data from Parks Associates. The average streaming household, which subscribes to 5.6 platforms, according to the research firm, could save $366 a year on average by sw...

Americans Are Spending Less on Streaming in 2023 As Cord Cutters Cut Back

Over 350 streaming services have been tracked in North America alone, according to data from research firm Parks Associates – a vastly different market from digital video’s origins in 2007. “The sh...