Providing market intelligence for more than 35 years

In The News

YouTube TV Climbs to Fourth Among US Pay-TV Services

Landing NFL Sunday Ticket was a major factor in YouTube TV’s subscription growth, maintained Eric Sorensen, director for the streaming video tracker at Parks Associates, a market research and consulting company specializing in consumer technology products, in Dallas.

Once the NFL kicked off in the third quarter of this year, so did YouTube TV subscriptions. Parks Associates survey data, Sorensen noted, show a 46% increase in subscribers in Q3 2023 compared to the same period in 2022.

From the article, "YouTube TV Climbs to Fourth Among US Pay-TV Services" by John P. Mello Jr.

Previously In The News

Large Majority of Broadband Households Use WiFi as Primary Connection, Study Says

More than 60% of broadband households in the United States with a networking router received that device from their broadband service provider, according to a new Parks Associates whitepaper. Spons...

Parks Associates looks at smart home market, company tactics

Parks Associates, a research firm based here, released a report that outlines how the smart home market and its products are changing and what companies are doing about overcoming barriers, entitled “...

Hardware as a Service Could Be the Whitespace Your CE Business is Looking For

If new research from Parks Associates is to be believed, local consumer electronics retailers, integration companies, and manufacturers in the smart home space could find themselves an entirely new po...

Can You Get RMR From Smart Thermostats? New Data Shows Potential

Could smart thermostats be the next subsidized security business model? Yes, according to new data from Parks Associates, which reports more than 50% of U.S. broadband households would be willing to p...