Providing market intelligence for more than 35 years

In The News

ZigBee And Thread Act To Make Their IoT Smarts Stack Up

As the latest edition of the International CES trade show begins on Tuesday, consumers are faced with a slew of new standards, protocols and frameworks to tie home IoT products together as an easily managed system. On Monday, the Wi-Fi Alliance announced it's finished a new specification it calls Wi-Fi HaLow, which uses less power so it can work in small battery-powered devices.

Consumers could benefit from steps to combine some of these approaches. Research company Parks Associates estimates that 43 percent of U.S. households will buy a connected-home product this year.

From the article "ZigBee And Thread Act To Make Their IoT Smarts Stack Up" by Stephen Lawson.

Previously In The News

The Streaming Video-on-Demand War Is Going to Get Bloody

Brett Sappington, an analyst with Parks Associates, a market research and consulting company, says that though annual cancellation rates among traditional cable and satellite distributors hover around...

Netflix, HBO and Cable Giants Are Coming for Password Cheats

The pay-TV industry is projected to lose $6.6 billion in revenue from password sharing and piracy this year, according to Parks Associates. By 2024, the number could grow to $9 billion, the research f...

Fox News Streaming Service Seeks Broader Audience With Hunting and True-Crime Shows

Finding the right streaming formula is a key test for Fox, even if it’s still early days. Fox Nation currently has 200,000 to 300,000 subscribers, according to research firm Parks Associates. (Compare...

Smart Products Bring Business Opportunities to Insurers, Manufacturers

Smart products offer home insurance providers new ways to create operational efficiencies, introduce new services, and increase their value propositions for protecting the home, according to Parks Ass...