Providing market intelligence for more than 35 years

Industry Press Releases

New Ooyala Live Enhancements Bring Broadcast Reliability Closer to the OTT World

“While VoD has been a dominant part of OTT video services, live video is now enjoying a renaissance in the online space. Livestreaming from Facebook and Twitter, live sports broadcasts by Amazon and sports leagues, and the rapid growth of online pay-TV services with live broadcast channels are a testimony to the strength of this resurgence. In fact, 17% of U.S. consumers that watch live broadcasts on a TV use an online video service to do so,” said Brett Sappington, Senior Director of Research at Parks Associates. “Live online broadcasts drive record audiences and require robust systems that can supply the necessary quality demanded by consumers, media companies, and content owners.”

From the article "New Ooyala Live Enhancements Bring Broadcast Reliability Closer to the OTT World."

Previously In The News

Peg Jackson will be speaker at CONNECTIONS™: The Premier Connected Home Conference

Parks Associates will host the 20th-annual CONNECTIONS™: The Premier Connected Home Conference on May 24-26, 2016 at the Hyatt Regency San Francisco Airport. The event, hosting 600+ executives, provid...

Vivint Smart Home To Keynote Parks Associates' 20th Annual CONNECTIONS(TM) Conference

DALLAS, TX--(Marketwired - May 18, 2016) - Parks Associates announced today that Vivint Smart Home Chief Strategy and Innovation Officer Matt Eyring will deliver a keynote on the evolution of the smar...

Holistic Labs Launches Digital Butler Taking The Guesswork Out Of Technical Support

Built on a learning platform, Digital Butler is adaptive, vendor-neutral and provides for a single-stop support marketplace. "Supporting connected consumers is increasingly costly given the growing nu...

New Orbi WiFi System From NETGEAR Delights With Whole-Home High-Speed WiFi

“The connected home has become more data hungry than ever, and video consumption is the primary driver,” says Brett Sappington, senior director of research, Parks Associates. “Consumers are streaming...