Providing market intelligence for more than 35 years

Industry Press Releases

New Ooyala Live Enhancements Bring Broadcast Reliability Closer to the OTT World

“While VoD has been a dominant part of OTT video services, live video is now enjoying a renaissance in the online space. Livestreaming from Facebook and Twitter, live sports broadcasts by Amazon and sports leagues, and the rapid growth of online pay-TV services with live broadcast channels are a testimony to the strength of this resurgence. In fact, 17% of U.S. consumers that watch live broadcasts on a TV use an online video service to do so,” said Brett Sappington, Senior Director of Research at Parks Associates. “Live online broadcasts drive record audiences and require robust systems that can supply the necessary quality demanded by consumers, media companies, and content owners.”

From the article "New Ooyala Live Enhancements Bring Broadcast Reliability Closer to the OTT World."

Previously In The News

Frankly Launches Apple TV OTT App With NBC Station WBBH

Local broadcasters are launching their own branded OTT apps to stay ahead of the curve as cable TV subscriptions fall and streaming subscriptions rise. According to Parks Associates, 36% of U.S. broad...

New Orbi WiFi System From NETGEAR Delights With Whole-Home High-Speed WiFi

“The connected home has become more data hungry than ever, and video consumption is the primary driver,” says Brett Sappington, senior director of research, Parks Associates. “Consumers are streaming...

Cozify To Present At Parks Associates’ 11th-Annual CONNECTIONS Europe

The interactive panel session, moderated by the Stuart Sikes, President of Parks Associates addresses the pricing models, smart home channels, emerging partnerships, and new technologies that are disr...

Verimatrix Launches Verspective Operator Analytics Evaluation Program for Fast Access to Subscriber Intelligence

To learn more about the security risks operators face in collecting, storing and analyzing data, download the latest white paper from Parks Associates, 'Securing the Integrity of Video Analytics Data....