Providing market intelligence for more than 35 years

Industry Press Releases

Western Digital Launches New My Passport™ Ultra Drive to Help Consumers Easily Back Up Their Digital Lives

Today’s consumers have multiple social media accounts, and according to Parks Associates research1, use an average of three public cloud services per household like Dropbox, Google Drive™ or Microsoft OneDrive, all of which increases their digital footprint. With so many ways to create, share and store content, there is a growing need for solutions that enable consumers to consolidate all of this crucial data. The My Passport Ultra drive with WD Discovery software makes it easier than ever to back up content from popular social media platforms like Facebook and Instagram*. With a few simple steps, users can download all of their content, including tagged photos and videos from Facebook, onto the drive. WD Discovery software is also an excellent way for users to keep a local copy of files they’ve stored on their favorite public cloud services.

“As the connected consumer has become more mobile, content is now scattered across multiple devices, cloud services and social media,” said Glenn Hower, Senior Analyst, Parks Associates. “The fundamental problem for consumers is that they may not remember what content is stored on what account. Device makers and service providers are positioned to provide a better way to integrate and improve the connected consumer experience.”

From the Press Release "Western Digital Launches New My Passport™ Ultra Drive to Help Consumers Easily Back Up Their Digital Lives."

Previously In The News

Veego Gives Eyes to ISPs, Enabling Automatic Detection and Repair of Smart Home Problems

According to a study by Parks Associates titled 360 View: Supporting the Connected Consumer, “Unresolved technical problems with smart home devices have risen 240% in 3 Years. 79% of consumers have se...

Ayla Networks Unveils ‘Alexa-as-a Service’

According to Parks Associates, a leading market research firm, more than 25% of US households with a broadband connection have a smart home device, while more than 60% of ‘smart’ households own more t...

Verimatrix Unveils Latest Forensic Watermarking Enhancement to Boost Fight Against Piracy

A leading innovator in forensic watermarking for the media and entertainment industry, Verimatrix introduced its latest HTML5-focused solution to allow enhanced cybersecurity protections across multip...

Fidelity Communications Upgrades 19,000 Customers to 50 Mbps

Content streaming isn't the only case for increasing speeds. In a recent report from Parks Associates, U.S. broadband households owned an average of 10.4 connected devices in 2018. The report also pre...

Phone:
972-490-1113
Mailing Address:
Parks Associates 5080 Spectrum Drive, Suite 1000W Addison, TX 75001 USA
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2024 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive