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Today’s consumers have multiple social media accounts, and according to Parks Associates research1, use an average of three public cloud services per household like Dropbox, Google Drive™ or Microsoft OneDrive, all of which increases their digital footprint. With so many ways to create, share and store content, there is a growing need for solutions that enable consumers to consolidate all of this crucial data. The My Passport Ultra drive with WD Discovery software makes it easier than ever to back up content from popular social media platforms like Facebook and Instagram*. With a few simple steps, users can download all of their content, including tagged photos and videos from Facebook, onto the drive. WD Discovery software is also an excellent way for users to keep a local copy of files they’ve stored on their favorite public cloud services.