Parks Associates In The News

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Need to Know: Why do we need cross-media measurement?

According to research firm Parks Associates, the average U.S. household with internet access owns 17...

Everyone's watching free TV

"Consumers are spending less, but rather than go without, many are using ad-based alternatives to sa...

How insurers are using smart-home technology

A growing number of insurers are following suit, partnering with smart-home technology companies to...

EVs Need Long-Term Love to Live Up to Their Engineering

A new survey from Parks Associates finds that “Inflation and interest rates are up, and consumers pe...

Save Money While Staying Connected. Here Are 8 Ways to Lower Your Internet Bill

For many Americans, the average cost of home internet is $63 a month, which might seem like a good d...

Parks: 71% of U.S. Internet Households Use an SVOD Service

The use of subscription streaming VOD services is the norm among U.S. internet households. New data...

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In The News

Parks Associates is cited in hundreds of local, national, and global media outlets.

Latest In The News

Need to Know: Why do we need cross-media measurement?

Everyone's watching free TV

How insurers are using smart-home technology

EVs Need Long-Term Love to Live Up to Their Engineering

Save Money While Staying Connected. Here Are 8 Ways to Lower Your Internet Bill

Parks: 71% of U.S. Internet Households Use an SVOD Service

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Mindi Sue Sternblitz-

Rubenstein

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