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Latest In The News

Building the Future with Smart HVAC and Plumbing Technologies

According to Parks Associates' Smart Home Dashboard research, 45% of U.S. internet households have a...

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Nearly Half of U.S. Households Own and Use Wearable Devices

A recent consumer study conducted by Parks Associates reveals that nearly 50% of U.S. internet house...

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Need to Know: Why do we need cross-media measurement?

According to research firm Parks Associates, the average U.S. household with internet access owns 17...

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Everyone's watching free TV

"Consumers are spending less, but rather than go without, many are using ad-based alternatives to sa...

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How insurers are using smart-home technology

A growing number of insurers are following suit, partnering with smart-home technology companies to...

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EVs Need Long-Term Love to Live Up to Their Engineering

A new survey from Parks Associates finds that “Inflation and interest rates are up, and consumers pe...

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