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Latest In The News

Ring This Up: Smart Wearables Hitting Mainstream Status

Consumer adoption of smart wearables is now nearly half (48%) of U.S. Internet households, Kristen H...

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Smart Home Pricing Strategies and Financing Solutions

According to Parks Associates, 31% of U.S. households have a smart home security system. As more pro...

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Roku, Amazon Lead Streaming Media Player Market

New research from Parks Associates finds that Roku is the most popular brand of streaming media play...

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Google finally has a successful long-term product, so now it's killing it

A recent survey report from Parks Associates mentions that Roku is the most popular brand of streami...

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Thinking About Buying a Roku? Study Says This Streaming Media Player is Most Popular

A recent report from Parks Associates, titled the Tech Ecosystem Dashboard, indicates that Roku is t...

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State of the Market: How Smart Home Integration Fuels the Security Market

Parks Associates’ latest research underscores this trajectory, revealing that nearly half of interne...

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