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Thursday, Jun 06, 2024

Parks Associates announces latest consumer study, Wearables: Advances in Health & Safety, showing 48% of US internet households own a wearable

Connected Health Summit virtual sessions address role of connected devices in enhancing health lifes...

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Thursday, May 30, 2024

Parks Associates: Prime Video has the lowest churn rate of the largest major providers at 8%, while streaming service Discovery+ is nearly at 43%

Research service reports quarterly on churn rates for 89 North American streaming video services...

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Wednesday, May 22, 2024

Top subscription services turn to bundling and partnerships to drive acquisition and retention

Custom research shares insights on findings revealed by leading subscription services, finds streami...

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Tuesday, May 21, 2024

Parks Associates: Subscribers spend more than $44 per month on fitness services

More than one in five US internet households belong to a health club or studio Parks Associates’...

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Tuesday, May 14, 2024

Parks Associates: 20% of US internet households subscribe to a gaming service, and 32% subscribe to a streaming audio service

Landmark study on subscription and membership services provides insights into how service providers...

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Thursday, May 09, 2024

Parks Associates’ 28th annual executive research conference CONNECTIONS™ addresses role of multidevice households and technology integration

Consumer study highlights smart access routines and ranks most appealing among US households Park...

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