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Latest Press Releases

Wednesday, Sep 04, 2024

Parks Associates: HP overtakes Apple in Q1 2024 laptop sales

New consumer study tracks consumer buying habits, especially faced with tight budgets Parks Assoc...

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Wednesday, Aug 28, 2024

Nearly 50% of US internet households own and use a wearable

Consumer study “Wearables: Advances in Health and Safety” evaluates the current scope of the wearabl...

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Monday, Aug 26, 2024

81% of those rating streaming ads as relevant to the show’s content also express interest in T-commerce

Industry webinar, co-hosted with Adeia, to explore impact of contextual-based advertising for stream...

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Thursday, Aug 22, 2024

Parks Associates announces U.S. Department of Housing and Urban Development (HUD) and the Federal Communications Commission (FCC) to speak at second annual Smart Spaces Conference

27% of multifamily properties report they are holding back from deploying smart home solutions Pa...

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Tuesday, Aug 20, 2024

Parks Associates: Nearly 40% of households who do not use generative AI tools do not see the value in them

New research study, Consumer Perception and Use of Generative AI, highlights use of generative AI to...

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Thursday, Aug 15, 2024

Twelve percent (12%) of internet households plan to buy a smart ring, the newest type of wearables for digital health

2024 Connected Health Summit addresses emergence of new form factors and accompanying health-trackin...

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