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Consumer Analytics: Residential Security
Key Questions Answered
Survey Methodology
Defining Heads of Broadband Households
Definitions and Abbreviations
Reading Parks Associates Charts
Executive Summary
Industry Insights
Key Findings and Market Impact
Security System Landscape
Home Security System Ownership (2014 - 2019)
Home Security System Ownership: Professional vs. Self-Monitored Services (Q4/19)
Demographic Breakdown of Security System Owners (Q4/19)
Housing Profile of Security System Owners (Q4/19)
Security-Related Purchase Intenders (Q4/19)
Demographic Profile of Security System Intenders (Q4/19)
Installation Method for Recently Acquired Systems (2014 - 2019)
Smart Home Device and Ownership
Smart Home Device Ownership (2014-2019)
Overall Smart Home Device Ownership by Segments (2017-2019)
Smart Home Safety & Security Device Ownership by Segments (Q4/19)
Smart Home Device: Device Familiarity (2016 - 2019)
Smart Home Device: Perceived Value of Benefit (2016 - 2019)
Smart Home Device: Affordability (2016 - 2019)
Benefits Influencing Smart Safety & Security Device Purchases (Q4/19)
Networked Cameras Monitoring Interest (Q4/19)
Smart Safety & Security Device: Channel Purchase Location (Q4/19)
Average Selling Price of Smart Security & Safety Devices (2017 - 2019)
Factors Driving Smart Safety & Security Device Purchases (Q4/19)
Smart Security & Safety Device: Installation Methods (Q4/19)
Smart Home Device Purchase Intention (Q4/19)
Smart Security & Safety Device Purchase Intention by Security System Ownership (Q4/19)
Smart Security & Safety Device: Preferred Purchase Channels (Q4/19)
Attitudes Toward Alternative Security Solutions
Home Safety Concerns of Smart Safety Device Owners & Home Security Non-Owners (Q4/19)
Home Safety Concerns of Security System Owners (Q4/19)
Agreement on Safe Enough Devices (Q4/19)
Agreement on Safe Enough Bundle Devices (Q4/19)
Smart Security & Safety Device: Appeal of Price Range (Q4/19)
Appealing Home Protection Solutions (Q4/19)
Appealing Home Protection Product Combinations (Q4/19)
Agreement on Safety Protection Ability (Q4/19)
Likely Security Solution Purchase (Q4/19)
