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Consumer Analytics: Smart Home
Key Questions Answered
Survey Methodology
Defining Heads of Broadband Households
Definitions and Abbreviations
Reading Parks Associates Charts
Defining Cost-Conscious Consumer Segments
The Question and Statements for the Cost-Conscious Segmentation of US Broadband Households
The Basics: Numbers and Percentages – 1Q 2020
Executive Summary
Industry Insight
Key Findings and Market Impact
Three Segments for Cost-Conscious Households: Careless, Cautious, Careful Spenders
Market Impact
Recommendations for Reaching Cost-Conscious Segments
Profiles of Cost-Conscious Consumers
Agreement with Cost-Conscious Statements (Q4/19)
Cost-Conscious Consumer Spending Segment (Q4/19)
Average Score of Cost-Conscious Statements by Spending Segment (Q4/19)
High Agreement on Money-Saving Habits (Q4/19)
High Agreement on Lifestyle Attitudes (Q4/19)
Demographic Profile of Spending Segments (Q4/19)
Housing Profile of Spending Segments (Q4/19)
New House Budgets Among Home Purchase Intenders (Q4/19)
Current Home Size (Q4/19)
Consumer Electronics Device Ownership
Average Number of Electronic Devices Owned (Q4/19)
Consumer Electronic Device Ownership (Q4/19)
Smart Product Adoption and Purchase Process
Smart Home Device Ownership (Q4/19)
Smart Home Device Ownership by Spending Segments (Q4/19)
Active Users of Smart Security & Safety Devices (Q4/19)
Smart Home Device Owners & Intenders
At Least One Smart Home Device Purchased in Past 12 Months by Spending Segments (Q4/19)
Top 5 Smart Home Devices Purchased (Q4/19)
Brand of Networked Camera Owned (Q4/19)
Length of Purchase Journey for Smart Home Devices by Spending Segments (Q4/19)
High Familiarity with Smart Devices (Q4/19)
High Value of Smart Device Benefits by Product (Q4/19)
High Affordability of Smart Devices (Q4/19)
Smart Home Device Purchase Intention by Spending Segments (Q4/19)
High Concern about Data Privacy and Security with Smart Speaker/ Display (Q4/19)
Home Security System Ownership and Intention
Home Security System (Q4/19)
High Satisfaction with Security System (Q4/19)
Home Security System Installation Method (Q4/19)
Frequency of Using Security System (Q4/19)
Security System Purchase Intention (Q4/19)
Home Control System Ownership (Q4/19)
Length of Professional Monitoring Subscription (Q4/19)
Security System Purchases (Q4/19)
Add-ons to the Security System (Q4/19)
High Familiarity with Energy Programs Offered (Q4/19)
Participation in Energy Efficiency Programs (Q4/19)
Active Users of Smart Energy & Misc. Devices (Q4/19)
