COVID-19: Impact on Consumer Behavior and Spending - May

This deliverable features consumer data and research from a survey fielded in May 2020. The landmark research provides insight into how consumers are responding to COVID-19 including the impact to market fundamentals and product purchases, impact to service subscriptions and usage, and impact to streaming video services. The research also highlights generational differences as well as social distancing measures by consumer segment.

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Quantified Consumer: COVID-19 Market Impact Studies

Parks Associates May Survey and COVID-19 Timeline

Executive Summary

Industry Insight

COVID-19 Impact on Personal Habits (May 2020)

Consumer Attitudes Toward Impact of COVID-19 (May 2020)

Computing and Home Networking Devices Purchase Intention (March 2020)

Earliest Timeframe Consumers Expect to Engage in Activities (May 2020)

Employment Efforts During COVID-19 (May 2020)

Reasons for Purchasing Electronics During COVID-19 Crisis (May 2020)

Impact on Consumers and their Responses to the COVID-19 Crisis

COVID-19 Impact on Personal Habits (May 2020)

Percentage of the Households Sheltering in Place by Region (May 2020)

COVID-19 Impact on Personal Habits by Generation (May 2020)

Relationship with COVID-19 Patients (2020)

COVID-19 Impact on Employment Status (2020)

COVID-19 Impact on Employment Status by Generation (May 2020)

Employment Efforts During COVID-19 (May 2020)

COVID-19 Impact on Children (2020)

Limitations on Household Activities due to COVID-19 (May 2020)

Consumer Attitudes Towards COVID-19

Consumer Concerns Due to COVID-19 (May 2020)

Concerns in HHs Confident about Quick Economic Recovery vs. HHs Apprehensive about Quick Recovery (May 2020)

High Concerns Due to COVID-19 by Generation (May 2020)

High Concerns About COVID-19 by Households with/without Children (May 2020)

Consumer Attitudes Toward Impact of COVID-19 (May 2020)

Attitudes Toward Economy Recovery by Demographics (May 2020)

Lifestyle Attitudes by Attitudes Toward Economy Recovery (May 2020)

Consumer Attitudes Toward Impact of COVID-19 by Social Distancing Groups (May 2020)

Attitudes Toward Technology by Generation

Attitudes Toward Technology by Household with Children

Satisfaction with Handing of the COVID-19 Crisis by Service Providers (May 2020)

Service Provider Net Promoter Score (2018 - 2020)

Consumer Attitudinal Statements by Age Groups (May 2020)

Consumer Behavior Changes

Earliest Timeframe Consumers Expect to Engage in Activities (May 2020)

Use of Services: Prior vs. During COVID-19 Crisis (May 2020)

Service Used During COVID-19 by Generation (May 2020)

Consumer Activities During COVID-19 Crisis (May 2020)

Top 10 Consumer Activities During the COVID-19 Crisis by Generation (May 2020)

Expected Lasting Group Activity Changes from COVID-19 (May 2020)

Expected Lasting Lifestyle and Behavior Changes From COVID-19 (May 2020)

Lasting Lifestyle and Behavior Changes Expected to Make by Generation (May 2020)

Willingness to Share Mobile Data to Monitor and Track the Spread of COVID-19 (May 2020)

Circumstances Under Which Willing to Share Mobile Data to Monitor/Track COVID-19 (May 2020)

Willing to Share Mobile Data by Income (May 2020)

Likelihood of Making Changes to Home Internet Plan in Next 12 Months

Likelihood of Making Changes to Mobile Phone Service (March/2020)

Home Security System Ownership (2013 - 2020)

Consumer Spending

Household Spending Changes Due to COVID-19 (May 2020)

Household Spending Changes Due to COVID-19 by Age Groups (May 2020)

Most Influencing Factors in Resuming Usual Spending Habits (May 2020)

Changes in Household Spending Habits Due to COVID-19 (May 2020)

Increased Household Spending by Households with/without Children (May 2020)

Increased Household Spending by Generation (May 2020)

Electronics Purchase During COVID-19 (May 2020)

Top 10 Consumer Electronics Purchased During COVID-19 Crisis (May 2020)

Top 10 Consumer Electronics Purchased (April 2020 & May 2020)

Top 10 Consumer Electronics Purchased During COVID-19 Crisis by Generation (May 2020)

Reasons for Purchasing Electronics During COVID-19 Crisis (May 2020)

Computing and Home Networking Devices Purchase Intention (May 2020)

Home Video and Entertainment Devices Purchase Intention (May 2020)

Mobile and Personal Assistant Devices Purchase Intention (May 2020)

Smart Home Devices Purchase Intention (May 2020)

Publish Date: 3Q 2020

Slides: 74


Authored By:
David Drury - Research Director
Yilan Jiang - Director
Xiaofan Tan - Consumer Insights Analyst I

Published by Parks Associates
© July 2020 Parks Associates

All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America.

Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this report is correct. We assume no responsibility for any inadvertent errors.

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