COVID-19: Impact on Communications and Ent. - August

This deliverable features consumer data and research from a survey fielded in August 2020. Consumer technology industries, especially the entertainment/communications services, content, and devices markets, need thoughtful, strategic research that quantifies the impact of COVID-19 on the market for the next several quarters. As with previous public health incidents, the majority of economic impacts will come from changes and aversions in consumer behaviors. This research addresses short- and long-term questions related to consumer engagement with broadband, pay-TV, and OTT video services, including new subscriptions to and cancellations of leading services. It assesses which behavioral changes are likely short-term in nature and which changes will last.

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Publish Date: 3Q 2020

Slides: 50

Authored By:
Steve Nason - Research Director
Kristen Hanich - Senior Analyst

Published by Parks Associates
© July 2020 Parks Associates

All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America.

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