COVID-19: Impact on Consumer Behavior and Spending - September

This deliverable features consumer data and research from a survey fielded in August 2020. The landmark research provides insight into how consumers are responding to COVID-19 including the impact to market fundamentals and product purchases, impact to service subscriptions and usage, and impact to streaming video services. The research also highlights generational differences as well as social distancing measures by consumer segment.

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Executive Summary

Industry Insight

Consumer Attitudes Toward COVID-19 and its Impact on the Economy

Use of Services: During vs. After COVID-19

High Concern about Children Falling Behind in School

Use of Online Educational Tools During COVID-19

COVID-19 Waves Re-entrench US Households

COVID-19 Impact on Employment Status

Consumer Attitudes Toward Impact of COVID-19

Households Working from Home

Personal Knowledge of Someone with COVID-19

Consumer Attitudes Toward Impact of COVID-19

Top 8 Concerns During the COVID-19 Crisis

Additional Concerns During the COVID-19 Crisis

Consumer Attitudes Toward COVID-19

Household Spending Changes and Service Use

Household Spending Changes Due to COVID-19

Housing and Lifestyle Spending Changes Due to COVID-19

Entertainment and Technology Spending Changes Due to COVID-19

Services Used During COVID-19 Crisis

Use of Services: During vs. After COVID-19

Expected Lasting Changes from COVID-19

Earliest Timeframe Consumer Expects to Engage in Activities

2021 as the Earliest Engagement in Activity: July vs. September Expectations

High Satisfaction with Handling of the COVID-19 Crisis by Service Providers

Most Influential Factors in Resuming Usual Spending Habits

Deep Dive: eLearning Technologies

Expected Educational Scenarios for Fall 2020 Semester

Expectation of Continued Schooling at Home

Use of Online Educational Tools During COVID-19

Intention to Increase Spending on Online Educational Tools by Use of Online Education Tools: July/August vs. October/November 2020

High Concern about Children Falling Behind in School

Online Educational Tool Use and Spending Intentions, by Concern over Children Falling Behind

Indicators of Interest in eLearning Tools, by Ages of Children in Household

Reasons for Purchasing Electronics During COVID-19 Crisis

Disruptions Due to Home Network Issues

Publish Date: 4Q 2020

Slides: 50


Authored By:
Jennifer Kent - Vice President, Research
Yilan Jiang - Director

Published by Parks Associates
© January 2021 Parks Associates

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