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Consumer Analytics: Entertainment Services
Key Questions Answered
Survey Methodology
Defining Heads of Broadband Households
Definitions and Abbreviations
Reading Parks Associates Charts
Executive Summary
Industry Insight
Key Findings and Market Impact
Broadcast TV Viewers, Preferences, and Habits
Broadcast TV Among Those Without Pay-TV Subscription (Q3/19)
Broadcast TV Content Viewing by Age Group (Q3/19)
Preferred Types Of Channels/Programs (Q3/19)
Preferred Broadcast TV Content (Q3/19)
Most Preferred Broadcast TV Content by Age (Q3/19)
Most Preferred Broadcast TV Content by Gender (Q3/19)
Total Average Video Consumption Time for Broadcast Content by Method of Viewing (Q3/19)
Method of Viewing Broadcast TV
Method of Viewing Broadcast TV (Q3/19)
Methods Used for Watching Broadcast TV by Age (Q3/19)
Methods Used for Watching Broadcast TV by Income (Q3/19)
Number of Methods Used for Watching Broadcast TV by Method of Viewing (Q3/19)
Comorbidity of Methods Used for Watching Broadcast TV (Q3/19)
Time of Acquiring Broadcast TV by Viewing Method (Q3/19)
Preferred Type of Channels/Programs by Method (Q3/19)
Most Preferred Broadcast TV Content by Viewing Method (Q3/19)
Total Average Video Consumption Time for Video Content by Method of Viewing (Q3/19)
Average Viewership of Channels From Mentioned Sources (Q3/19)
Average Viewership of Channels From Mentioned Sources by Method of Viewing (Q3/19)
Impact and Drivers of Antenna Adoption
Sources of TV Content (Q3/19)
Total Average Video Consumption by Platforms & Antenna Use (Q3/19)
Pay-TV vs. Antenna Usage on the TV (Q3/19)
Penetration of Various Products and Services (2016 - 2019)
Antenna - Only TV Service (2013 - 2019)
TV Antenna Usage by Video Service Subscription (Q3/19)
Video Service Penetration by TV Antenna Use (Q3/19)
TV Viewing Share among Antenna Users (Q3/19)
Pay TV, Antenna, and Online Usage on the TV (Q3/19)
Adding an Antenna and Views on Pay TV (Q3/19)
Attitudes Towards Broadcast TV
Attitudes Towards Broadcast TV (Q3/19)
Satisfaction with Broadcast TV (Q3/19)
Satisfaction with Amount of Commercials by Age (Q3/19)
Satisfaction with Broadcast TV by Children in the Home (Q3/19)
High Satisfaction with Broadcast TV by Viewing Method (Q3/19)
Platforms Used for Broadcast TV Viewing
Use of Online Service to Watch Broadcast TV by SMP Used (Q3/19)
Use of Mobile App to Watch Broadcast TV Content by Smartphone Used (Q3/19)
