Security Customer Acquisition, Retention, and RMR

Residential security providers seek to create a sticky consumer relationship while increasing RMR. Providers evaluate their success by tracking key performance metrics such as subscriber acquisition rates, retention rates, attrition rates, and recurring monthly revenue. This study provides benchmarks for providers to compare their performance on key metrics to reported consumer behaviors.

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Publish Date: 4Q 2020

Slides: 46

Authored By:
Brad Russell - Research Director, Connected Home

Published by Parks Associates
© May 2020 Parks Associates

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