Streaming Video Products: Driving Adoption

Adoption of streaming video products is accelerating as pay-TV subscriptions decline. This research examines the factors driving consumers to purchase and upgrade their streaming video devices, including smart TVs, streaming media players, gaming consoles, and connected Blu-ray players. It investigates the ways CE players can drive increased sales, adoption, and monetization of video products in this maturing market.

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Key Questions Answered

Survey Methodology

COVID-19 and Survey Timeline

Executive Summary

Industry Insight

Adoption of Streaming Video Products (2018-2020)

Primary Streaming Device (Q1/20)

Familiarity with TV Features (2019-2020)

Top 5 Device Features for Streaming Video Products (Q1/20)

Most Commonly Used Major Platform (Q1/20)

Features Preferred for Smart TVs over SMPs (2018 - 2020)

Intention to Purchase Products in Next 12 Months (2015 - 2020)

How Consumers Subscribe to Services (Q1/20)

Consumers Subscribing Through Aggregators By Platform (Q1/20)

The Streaming Media Market

Traditional Pay-TV vs. OTT Subscriptions (2017-2020)

Use of Devices for Watching Video (Q1/20)

Ownership of Any Internet-Connected Streaming Video Products (2012-2020)

Adoption of Streaming Video Products (2018-2020)

Primary Methods of Streaming Online Videos (2019 - 2020)

Most Commonly Used Streaming Video Products (2018 - 2020)

Most Commonly Used Major Platform (Q1/20)

Adoption of Streaming-Capable Platforms (Q1/20)

Smart TV and Streaming Media Players: Brand Adoption and Competitive Factors

Most Commonly Used TV Model (Q1/20)

Smart TV Operating System

Most-Commonly Used Streaming Media Player Among Owners (2014 - 2020)

Most Commonly Used Streaming Media Player Model

Roku TV Models

Amazon Fire TV

Apple TV

Overlap of Smart TV & Streaming Media Player Ownership (2017-2020)

Perceptions of Streaming Media Players vs Smart TVs (Q1/20)

Features Preferred for Smart TVs over SMPs (2018 - 2020)

Features Preferred for SMPs Over Smart TVs (2018 - 2020)

Ranking of Major Streaming Media Player Brands by Usability Factors (Q1/20)

Consumer Purchasing Behaviors and Purchase Intentions

Intention to Purchase Products Capable of Streaming Video in Next 12 Months (2015 - 2020)

Entertainment Product Purchase Intention Among Those Impacted By COVID-19 (Q1/20)

Streaming Video Products Purchased in the Prior 12 Months (2015 - 2020)

Streaming Video Products: Top Five Brands Purchased in Year 2019 (Q1/20)

Product Purchase Type (Q1/20)

New Product Owners Receiving Product as Gift (Q1/20)

Age of Replaced Streaming Video Products (Q1/20)

Streaming Video Product Purchase Channels (Q1/20)

Streaming Video Products: Purchase Process from Big-Box Retailers (Q1/20)

Product Feature Familiarity, Adoption and Importance

Familiarity with TV Features (2019-2020)

Top 5 Device Features for Streaming Video Products (Q1/20)

Device Features for Streaming Video Products, Cont’d (Q1/20)

Key Features When Buying Current Smart TV (Q1/20)

Key Features Desired When Buying Streaming Media Player

Important Features When Buying Current Gaming Console (Q1/20)

Purchase Considerations for Smart TVs, Streaming Media Players, and Gaming Consoles

Top 5 Purchase Considerations for Future TV (Q1/20)

Screen Size of Thin Panel TVs (2013-2020)

Size of Thin Panel TV (Q1/20)

Top Purchase Considerations for Next TV Among Households with Children (Q1/20)

Top Purchase Considerations for Next TV by Household Income (Q1/20)

Top Purchase Considerations for Next TV Purchase by Age Group (Q1/20)

Top Purchase Considerations for Next Streaming Media Player (Q1/20)

Top Purchase Considerations for Next Streaming Media Player Among Households with Children (Q1/20)

Top Purchase Considerations for Next Gaming Console (Q1/20)

Top Purchase Considerations for Next Gaming Console Among Households with Children (Q1/20)

Impact of Streaming Video Product Adoption on Service Subscriptions

Weekly Average Video Consumption by Distribution Sources (2010 - 2020)

Average Weekly Hours Spent on Activities Using Most Used Streaming Video Products (Q1/20)

Importance of Platform Availability When Selecting OTT Service (Q1/20)

Importance of Platform Among US Broadband Households

Importance of Platform Among Device Owners

How Consumers Subscribe to Services (Q1/20)

Consumers Subscribing Through Aggregators By Platform (Q1/20)

Gaming Platforms Used (Q1/20)

Hours Per Week Spent Gaming On Select Platforms (2019-2020)

Appeal of Game Subscription Service Among Device Owners (Q1/20)

Average Monthly Expenditure on Video Entertainment (2019-2020)

Appendix

Publish Date: 2Q 2020

Slides: 74


Authored By:
Kristen Hanich - Senior Analyst
Yilan Jiang - Director
Xiaofan Tan - Consumer Insights Analyst I

Published by Parks Associates
© June 2020 Parks Associates

All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America.

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Parks Associates has made every reasonable effort to ensure that all information in this report is correct. We assume no responsibility for any inadvertent errors.

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