Adoption and Consumer Habits for vMVPD Services

Online pay-TV (virtual MVPD) services are an evolution for the pay-TV industry. This study examines the growing category of online pay-TV services and perceptions of these services among consumers. It measures adoption rates of these services and examines details about their subscribers, including demographics, spending, value perception, and usage and attitudes regarding these services. These factors are compared with traditional pay-TV services to reveal the impact of these services on the pay-TV ecosystem.

This 360 Deep Dive is not available for purchase


- click image to enlarge -

Publish Date: 1Q 2020

Slides: 0

Authored By:
Brett Sappington - Senior Research Director and Principal Analyst

Published by Parks Associates
© September 2019 Parks Associates

All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America.

Parks Associates has made every reasonable effort to ensure that all information in this report is correct. We assume no responsibility for any inadvertent errors.

© 1998-2020 Parks Associates. All Rights Reserved.