Elizabeth Parks, President and CMO, Parks Associates, will be speaking at the Wi-Fi NOW Special Event Webinar, "Industry megatrend: Innovations in ultra-low-power Wi-Fi IoT" on June 18, 2024 at 10 AM PT.

Can ultra-low-power Wi-Fi become the new defacto industry standard for battery operated IoT devices? IoT is still one of the fastest growing market segments in wireless with the number of smart home connected devices expected to grow at close to 10% CAGR towards 2027. Add to this industrial growth opportunities and IoT is attracting plenty of attention from technology providers big and small. Meanwhile, newly released ultra-low-power Wi-Fi SoCs are poised to capture significant market share from other wireless IoT standards. In this webinar we will explore the evolving ultra-low-power Wi-Fi IoT landscape with help from some of our favourite industry experts.

Elizabeth Parks, President and CMO, Parks Associates, will be moderating the panel "Unleashing the Potential of Affiliate and Influencer Networks" at the 2024 SubSummit at Track Theater #3 on Tuesday, June 18th from 4:05 pm - 4:40 pm CT.

Each year, we bring together 2,000+ executives and operators from established enterprises, direct-to-consumer startups, innovative tech companies, active investors and more. These pioneers come from across a broad range of industries, including e-commerce, media, publishing, retail, streaming, SaaS, digital, automotive and beyond.

From Netflix to Porsche to Patreon, the world’s leading brands leverage SubSummit to remain catalysts in consumer engagement and product experiences.

The role of connected devices in health and wellness, along with new business strategies and consumer-centric healthcare, is pivotal in shaping the future of the healthcare industry. Connected devices, often referred to as the Internet of Things (IoT) in healthcare, have revolutionized the way individuals monitor and manage their health. These devices encompass a wide range of technologies, from smartwatches and fitness trackers to more specialized medical equipment like remote monitoring systems for chronic conditions. This session addresses the role of connected devices in monitoring, personalized services, patient engagement, and integration with virtual care. Speakers highlight new strategies to monetize data, subscription business models, and the new focus on preventive care.

Consumer's daily lives are shifting to revolve around a service-based model for virtually all aspects of life – and are driven by the role of connectivity in creating new experiences because of devices, cloud services, and advanced technology. This session brings industry leaders to share a vision and reality of connected home services, including safety and security, energy management, and connectivity and Wi-Fi solutions.

Elizabeth Parks, President and CMO, Parks Associates, will be moderating the panel "From Life Safety to Lifestyle: Transformative Industry Strategies" at the ESX Electronic Security Expo on Wednesday, June 5 from 8:15 to 9:30 AM ET .

Over the years, the evolution of the security industry seems to be transitioning from a focus on security and safety to a comprehensive approach that enhances everyday living and operations. This applies to households and small businesses.

Discover how modern technology and innovative approaches are revolutionizing the way we approach security solutions, providing clients with a seamless integration of safety and convenience. You’ll be provided with the knowledge and strategies to excel in the evolving security landscape and deliver transformative solutions that enrich lives while ensuring safety.

CONNECTIONS™ is the only connected home event to focus on the use cases and emerging business models that will successfully engage consumers and grow revenues in the converging IoT industries - including smart home, connected entertainment, and mobile ecosystems. The audience is top executives, media, and thought leaders in the digital living markets.

Elizabeth Parks, President and CMO, Parks Associates, will be attending the Verizon Analyst Day at the Verizon Consumer Cabinet Event in New York City on April 25, 2024.

Verizon Business is hosting the first-ever Verizon Consumer Cabinet Event in NYC on April 25, 2024. An insightful gathering where we will dive into the latest trends and insights that are shaping the consumer landscape at Verizon and beyond.

Elizabeth Parks, President and CMO, Parks Associates, will be speaking on the leadership session on Monday, April 22, 2024 at the TMA Mid-Year Meeting.

TMA’s Virtual Mid-Year Meeting is a premier gathering for monitoring professionals, ranging from frontline technicians to managers and executives. This event offers important and timely insights into the latest trends and pressing issues in the monitoring industry, covering topics from cutting-edge technology to operational strategies. Education sessions are thoughtfully curated to provide actionable insights and solution. This virtual meeting is more than just a learning experience; it’s an opportunity for attendees to engage in meaningful discussions, share challenges, and exchange best practices in a collaborative environment. Whether you’re looking to stay ahead of the curve or seeking solutions to specific challenges, this meeting promises to be an enriching experience.

Elizabeth Parks, President and CMO, Parks Associates, will be speaking at the "Analyst session: Present & future of smart home IoT, smart building IoT" session at the Wi-Fi World Congress USA 2024 at 2:00 - 2:30 PM on Tuesday, April 23, 2024

Wi-Fi World Congress – organised by Wi-Fi NOW – is the world’s only commercial expo and congress event dedicated to the Wi-Fi industry. This year we are taking our event to Florida for the first time – and it is an exceptional opportunity for both US-based and international Wi-Fi professionals and organisations to join.

The event will be held at The Westin in Sarasota, Florida, USA on April 22-23, 2024.

The event caters to building executives and hardware, middleware, and software providers enabling the next generation of consumer and property manager experiences in the multi-dwelling and hospitality environments.

Future of Video addresses new strategies for cableco, OTT, and mobile service providers to provide high-quality customer service, retain subscribers and attract new customers, and design bundled options through new distribution strategies. 

Eric Sorensen, Director, Streaming Video Tracker, Parks Associates, will be speaking at the OTT.X BUZZ Webinar and Podcast Series session on March 13 at 10 AM PT. 

OTT.X is delighted to launch “OTT.X Buzz”, a new webinar & podcast series featuring prominent panels of Industry leaders and pundits representing a cross-section of disciplines across the industry, creating a unique mix of perspectives and an interesting, informative and entertaining discussion. Rather than a single defined topic(s), panelists will use their expertise to take on the latest news, findings, and updates buzzing in the business of OTT.