Press Releases

Thursday, July 27, 2017

More than 60% of U.S. Seniors Desire Independent Living at Home with Ease and Convenience

IBM, AARP, and Parks Associates to discuss aging-in-place and independent living innovations during special session at Connected Health Summit

Parks Associates today announced new digital health research showing that U.S. consumers 65 and older living in a broadband household overwhelmingly want a healthy, financially independent, convenient, and efficient retirement life. The research firm will host the fourth-annual Connected Health Summit: Engaging Consumers, August 29-31 ...read more

Tuesday, July 25, 2017

Parks Associates estimates smart TV penetration will reach 57% in Western Europe this year

CONNECTIONS™ Europe: IoT and the Connected Consumer features Centrica and Deutsche Telekom keynotes

International IoT research firm Parks Associates announced new research today showing that smart TV penetration will reach 57% in Western Europe this year. This growth comes as the connectivity rates for smart TV are also increasing; in the U.S., 82% of smart TV owners connect their device to the Internet. New use cases for connected CE, including smart home applications, are ...read more

Thursday, July 20, 2017

One-half of consumers willing to share data and device control for discounts on electricity

New research quantifies the value of IoT data in the connected home

Parks Associates announced new research today showing that approximately 50% of U.S. broadband households are willing to share data and device control for discounts on electricity. 360 View Update: The Value of Data – New Smart Home Business Models notes interest is consistent across different product categories, with 51% of smart thermostat owners, 50% of hot water heater owners, and 48% of owners of smart ...read more

Tuesday, July 18, 2017

Offering $100 rebate more than doubles purchase intentions for smart thermostats

New report shows only 30% of consumers believe that smart thermostats are affordable

Parks Associates today announced a new industry report revealing only 30% of consumers believe that smart thermostats are affordable and only 18% of consumers would purchase one of these devices at $250. Smart Home-Utility Partnership Opportunities notes that offering a $100 rebate more than doubles the percentage of homes that intend to purchase one of these products.

“Given the benefit ...read more

Thursday, July 13, 2017

Connected Health Summit to address convergence of medical technology and connected health

Fourth-annual conference includes keynotes by Aetna, Geisinger Health System, Sharecare, and UnitedHealth Group

Parks Associates today announced new research showing consumer adoption of connected health products has reached a new high in 2017. More than 40% of U.S. broadband households now own a connected health product, up from 37% in 2016 and 33% in 2015. Parks Associates will address the convergence of medical technology and connected health at the fourth-annual Connect ...read more

Wednesday, July 12, 2017

Nearly 60% of U.S. broadband households subscribe to Netflix, Amazon, or Hulu

OTT Video Market Tracker reveals only 3% subscribe to a sports OTT video service

Parks Associates revealed today that 59% of U.S. broadband households subscribe to Netflix, Amazon, or Hulu. The firm’s OTT Video Market Tracker service notes that only 6% of U.S. broadband households subscribe to any other OTT service without also having a subscription to one of the top three services, while 3% subscribe to one or more sports OTT video service, including MLB.TV, NFL Game Pass, ...read more

Tuesday, July 11, 2017

Majority of U.S. Broadband Households Watch Internet Video on TV

New connected entertainment research examines shift in video consumption habits

Parks Associates today announced new connected entertainment research deliverables showing over 50% of U.S. broadband households now watch Internet video on a television screen. The IoT research firm examines this shift in video consumption habits of consumers, including usage of OTT services and the impact on the business of broadcast, pay TV, and online television.

“For years, the televisio ...read more

Thursday, July 06, 2017

Only 10% of users use their personal assistant device or app to control smart home devices

New research examines challenges and strategies for smart home products and services

International research firm Parks Associates today announced new IoT research examining the market for smart home devices and services, including the current challenges and strategies to expand consumer adoption and purchase intentions. The consumer research and industry reports include analysis of smart home consumer segments and forecasts for smart home controllers, standalone security gat ...read more

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