Press Releases

Wednesday, July 01, 2020

Consumers spend nearly seven hours per week watching online video, and almost half subscribe to two or more OTT services

Industry report addresses strategies for MSOs and set-top box makers as markets adjust to high demand for streaming services  

Parks Associates announced new research today showing the number of hours per week consumers spend watching online video has almost doubled from 3.6 hours per week in 2017 to nearly seven hours per week in 2020. Set-top Box Innovations and Trends also notes traditional pay-TV service has declined from an adoption rate of 75% to 62% in U.S. broadband ...read more

Monday, June 29, 2020

Churn rate among OTT services at 41% in Q1 2020; 8% of US broadband households trialed four or more OTT services during COVID-19 crisis

Steve Nason to present key findings at StreamTV Summer Research Summit

Parks Associates Research Director Steve Nason will present the keynote "The Impacts of COVID-19 on OTT" at the StreamTV Summer Research Summit on Tuesday, June 30, featuring key findings from the research firm’s latest consumer and industry research. Parks Associates reports the churn rate for OTT services increased from 35% in Q1 2019 to 41% in Q1 2020. During the COVID-19 crisis, more than two in five ...read more

Thursday, June 25, 2020

Adoption of stand-alone broadband service jumps to 42% of US broadband households in 1Q 2020, up from 34% in 2017

Consumer study finds subscribers now pay $60/month on average for stand-alone broadband service 

New consumer research from Parks Associates finds the market for broadband service is steady overall, showing high adoption rates and rising ARPUs, with the adoption rate for stand-alone internet service rising from 34% in 2017 to 42% in 1Q 2020. 360 Deep Dive: Broadband Value-added Services reports the average stand-alone internet subscriber now pays $60 per month for service, w ...read more

Wednesday, June 24, 2020

54% of US broadband households now own a smart TV

New whitepaper examines impact of COVID-19 on video consumption, and future of smart TV experience

Parks Associates today released a new whitepaper, Optimizingthe Smart TV Experience, which finds more than 50% of US broadband households own at least one smart TV, making the smart TV the primary platform for video services at a time when content consumption is increasing dramatically.  The whitepaper, developed in cooperation with Applicaster, highlights the evolution of vide ...read more

Thursday, June 18, 2020

Over 40% of US broadband households still sheltering in place in May 2020

Webinar hosted by Parks Associates and Bitdefender to discuss trends in home network usage and security adoption

New Parks Associates consumer research finds that as of May 2020, more than 40% of US broadband households are still sheltering in place, even without mandates to do so. This finding, from a nationwide survey of 5,008 US broadband households fielded from May 14 through May 28, shows consumers continue to place increased demand on their home network, which raises t ...read more

Monday, June 15, 2020

US households will have an average of 20 connected devices by 2025

Parks Associates and Irdeto address value-added services for secure and complete home Wi-Fi management in industry webinar 

Parks Associates research finds US broadband households have an average of 12 connected devices, which will increase to 20 by 2025, creating opportunities for service providers and manufacturers to deploy new value-added services to support the home network and all its devices.

The international research firm will discuss home networking challenges ...read more

Thursday, June 11, 2020

Parks Associates announces CONNECTIONS™ Community, a virtual networking and conference experience focused on home security, smart home, connected health, and entertainment industries

Research firm combines CONNECTIONS™ and CONNECTIONS™ Europe to create the premier connected home event community featuring virtual sessions, research data and analyst insights, and networking with smart home market leaders

International research firm Parks Associates today announced the launch of the CONNECTIONS™ Community, an online conference and networking experience focused on the connected home and IoT industries. The research firm will host six webinars on key topics, ...read more

Tuesday, June 09, 2020

Subscription model dominates consumer entertainment services, but transactional video is on the rise

Parks Associates joins Vlocity, Salesforce, and Accenture for webinar on subscriber lifecycle management

Parks Associates will join industry experts from Vlocity, Salesforce, and Accenture for the upcoming webinar discussion “Subscriber Lifecycle Management vs. Subscriber Billing” on June 11. The research firm’s latest data from its Q1 2020 survey of 10,000 US broadband households shows overall video viewing grew by a dramatic 45% from Q3 2018 to Q1 2020, with a continued ri ...read more

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