Press Releases

Monday, April 24, 2017

Thirty-two percent of free OTT trials result in a paid subscription

Parks Associates senior analyst shares firm’s groundbreaking OTT video research at NAB 2017

Nearly one-third of OTT free trials convert to a paid subscription, according to new connected entertainment research from Parks Associates. The research firm, which produces the industry-leading resource OTT Video Market Tracker, announced today that Senior Analyst Glenn Hower will be speaking on the session "OTT Video Services: Fighting to Capture and Retain Users" at NAB Show Las V ...read more

Thursday, April 20, 2017

Nearly 40% of U.S. broadband households use video sharing sites like YouTube on a weekly basis

Senior Analyst to examine OTT video landscape at NAB Show Las Vegas, April 24

New U.S. consumer research from Parks Associates reveals that 39% of U.S. broadband households visit a video sharing site like YouTube at least once a week. In total, 59% of U.S. broadband households visit an online video site on a regular basis.

Glenn Hower, Senior Analyst at Parks Associates, will share insights and consumer research on the OTT video market next week at NAB Show Las Vegas. Ho ...read more

Tuesday, April 18, 2017

Parks Associates and Ayla Networks host IoT webcast to explore data-driven services for smart home devices

Research firm examines consumer engagement and product development strategies for building IoT data services

Parks Associates announced today it will host the webcast “IoT: Smart Devices and Data-Driven Services,” sponsored by Ayla Networks, on Wednesday, April 19, at 1 p.m. CT. The webcast will present strategies for smart device makers to build data-driven services into their connected products in order to capitalize on the full potential of IoT devices.

“Over the next ...read more

Thursday, April 13, 2017

More than 20% of U.S. broadband households have used websites or apps to communicate with a medical professional in the past 12 months

Alarm.com, EarlySense, Philips, and UnaliWear to discuss connected health and wellness innovations at 21st-annual CONNECTIONS™ Conference, May 23-25

IoT research firm Parks Associates announced new connected health research today showing that more than 20% of U.S. broadband households have used websites or apps to communicate with a medical professional in the past 12 months. Industry-leading executives will join Parks Associates at the 21st-annual CONNECTIONS™: The Premier ...read more

Tuesday, April 11, 2017

23% of U.S. broadband households own wireless earbuds, and 16% own wireless headphones

Research firm notes Apple’s departure from audio jacks will spur wireless headset purchases

Parks Associates announced consumer research today showing that near the end of 2016, 23% of U.S. broadband households owned wireless earbuds and 16% owned wireless headphones. 360 View Update: Streaming Audio Devices notes that adoption of wireless audio devices showed no substantial growth from 2015-2016, but given Apple’s decision to forgo the audio jack on the iPhone 7 and iPhone ...read more

Thursday, April 06, 2017

55% of U.S. broadband households find it appealing to control entertainment and smart home devices through voice commands

Industry leaders to address impact of new entertainment experiences at 21st-annual CONNECTIONS Conference, May 23-25 in San Francisco

New research fromParks Associates shows that more than half (55%) of U.S. broadband households want to use voice to control their entertainment and smart home devices. The IoT research firm will address the impact of new entertainment experiences and crossover opportunities with other IoT systems in the home at the 21st-annual CONNECTIONS™: Th ...read more

Tuesday, April 04, 2017

Market Snapshot: Disruptive Forces in the Home Security Market highlights trends in security industry ahead of ISC West

Tom Kerber, Director of IoT Strategy, to speak at ISC West, April 5 in Las Vegas

Security research from Parks Associates shows that adoption of interactive services among U.S. households with professional security monitoring has experienced a 50% CAGR from 2011 to 2016, reaching more than 8.3 million U.S. households. From 2016 to 2021, adoption of interactive security services, such as monitoring through an app and mobile control, will grow at an estimated 13% CAGR from 2016 ...read more

Wednesday, March 29, 2017

92% of U.S. car owners perform activities that require mobile or Internet connection while driving

GM, HARMAN, IBM Watson IoT, and Panasonic to discuss convergence of connected cars and smart homes at 21st-annual CONNECTIONS™ Conference, May 23-25

IoT research firm Parks Associates announced new connected car research today showing that 92% of U.S. car owners perform an activity that requires a mobile or Internet connection while driving. The Connected Car Experience: Software, Apps, and Services notes that in response to this consumer demand for in-car connectivity, U.S. ...read more

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