Parks Associates report - Breaking Smart Home Barriers: Why Consumers Don’t Buy

Breaking Smart Home Barriers: Why Consumers Don’t Buy

Despite the proliferation of smart home devices and services, as well as escalating promotion, adoption of smart home products has remained flat in most product categories. Manufacturers and service providers are eager to understand what they must do to make significant gains in sales and revenue. This in-depth research on market barriers mines consumer fears and presents strategies for addressing or alleviating their concerns in order to expand into the mass market. This report analyzes factors that contribute to winning companies’ success and projects how current trends may shape future adoption.

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Bottom line

Smart Home Devices

Smart Product Adoption Trends

1.0 Poor Value Perceptions

1.1 Market Activity Driving Poor Value Perception

1.2 Solutions

Wyze

Yi Home/ Kami

Google Nest

Eufy

Blink

2.0 SECURITY AND PRIVACY CONCERNS

2.1 Market Activity Driving Security and Privacy Concerns

2.2 Solutions

CUJO AI Security

Firedome

ioXt

3.0 Technical Issues

3.1 Market Activity Driving Concerns about Technical Issues

3.2 Solutions

Amazon (Certified for Humans)

TechSee (TechSee Live Solution)

Veego

Implications and Recommendations

Appendix

Citations

Attribution

Smart Home Device Ownership
Device Adoption Trends
Device Ownership Growth Rate
Device Pricing- Smart vs. Standard
Obsolete Smart Home Platforms
Purchase Threshold vs. Actual Price
Preferred Source of Cyber Security
Smart Home Devices Technical Issues
Smart Home Device Purchase Incentives

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Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this report is correct. We assume no responsibility for any inadvertent errors.

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Smart Home: Products And Services

Consumer Electronics And Entertainment

Broadband And Mobility

Connected Health And Wellness

MDU / Multifamily

SMB

Strategic Consulting Unit

Research Services

Primary Research

Event

Analyst Insights

Media

About Parks Associates

Smart Home Devices, Automation, Controls

Breaking Smart Home Barriers: Why Consumers Don’t Buy

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The Parks Points Newsletter Features All Aspects Of Our Research, Including Smart Home, Iot Devices, Entertainment And Digital Media, Security, Energy, Health, And Consumer Data.

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Smart Home Devices, Automation, Controls

Breaking Smart Home Barriers: Why Consumers Don’t Buy

Download Table of Contents (PDF)

Purchase this report to learn in depth

Related Research

Primary Research

White papers

Newsletter

The Parks Points Newsletter Features All Aspects Of Our Research, Including Smart Home, Iot Devices, Entertainment And Digital Media, Security, Energy, Health, And Consumer Data.

Providing market intelligence for more than 35 years

Phone:

Email:

Mailing Address:

Expertise

Services

Events

Resources

About Us

Store