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Trackers

Video Services: OTT, Pay TV

01/03/2025

Streaming Video Tracker - North American Update: December 2024

The Streaming Video Tracker, formerly known as the OTT Video Market Tracker, keeps companies abreast of 400+ North American OTT services, providing details on current players, new entrants, and trends...

White Paper

Smart Home Devices, Automation, Controls

12/23/2024

Consumer IoT Product Development: Managing Costs, Optimizing Revenues

This white paper evaluates the primary product and ongoing costs associated with smart home products and services. It highlights pain points in the product development process and shares strategies fo...

Quantified Consumer

Wi-Fi and Home Networking

12/19/2024

New Competition in Broadband: 5G Home Internet & Fiber

The market dynamics for residential broadband in the US market are changing. As competition ramps up across the country, internet service providers face new questions around how to best attract and re...

Consumer Insights Dashboard

Consumer Electronics Devices

12/17/2024

Tech Ecosystem Dashboard: Q3 2024

The Tech Ecosystem Dashboard visualizes the most important metrics informing the strategic decision making of companies connected to the leading consumer electronics devices in the home. Consumer I...

Market Forecasts

Smart Home Devices, Automation, Controls

12/10/2024

Smart MDUs: Property-Provided Internet and Smart Devices 2024

The US multifamily market is an increasingly important sector for technology services and products. Parks Associates considers the size of the US smart multifamily market as the foundation of the over...

Trackers

Smart Home Devices, Automation, Controls

12/10/2024

Smart Home and Security Tracker 2024 - November Market Update

This product is part of the Smart Home and Security Market Tracker service. Contact Parks Associates for info on subscribing to this service. Smart Home and Security Tracker provides market intelli...

Trackers

Wi-Fi and Home Networking

12/03/2024

Broadband Market Tracker Q3 2024

Includes both "Profiles and Estimates, Q3 2024" for US and Canadian home internet services and "Q3 2024 News and Analysis." The Broadband Market Tracker provides estimates for residential home inte...

Trackers

Video Services: OTT, Pay TV

12/02/2024

Streaming Video Tracker - North American Update: November 2024

The Streaming Video Tracker, formerly known as the OTT Video Market Tracker, keeps companies abreast of 400+ North American OTT services, providing details on current players, new entrants, and trends...

Consumer Insights Dashboard

Wi-Fi and Home Networking

11/22/2024

Home Services Dashboard Q3 2024

The Home Services Dashboard visualizes the most important metrics informing the strategic decision making of companies providing communications services to the home.   Consumer Insights Dashboards...

Consumer Insights Dashboard

Video Services: OTT, Pay TV

11/20/2024

Video Services Dashboard 3Q 2024

The Video Services Dashboard provides a visual representation of the most critical indicators used by organizations that provide video services to the home to make strategic decisions. Request more...

Trackers

Smart Home Devices, Automation, Controls

11/15/2024

Smart Home and Security Tracker 2024 - Q3 Competitor Landscape: Platforms and Products*

*This is a beta release of our new format, and we are actively seeking feedback on how we can improve future releases, please contact and let us know* ------------------- This product is part of the...

Quantified Consumer

Smart Home Devices, Automation, Controls

11/14/2024

Single-Family Renters: Connectivity & Smart Home

The single-family rental market is growing as constrained housing inventory and high interest rates push more consumers to rent.  Residents, landlords, and property management companies have unique sa...

Trackers

Smart Home Devices, Automation, Controls

11/08/2024

Smart Home and Security Tracker 2024 - October Market Update

This product is part of the Smart Home and Security Market Tracker service. Contact Parks Associates for info on subscribing to this service. Smart Home and Security Tracker provides market intelli...

Trackers

Video Services: OTT, Pay TV

11/01/2024

Streaming Video Tracker - North American Update: October 2024

The Streaming Video Tracker, formerly known as the OTT Video Market Tracker, keeps companies abreast of 400+ North American OTT services, providing details on current players, new entrants, and trends...

Blogs

smart home

connected CE

connected home

consumer electronics

In The News

01/10/2025

Most Consumer Electronics Buyers Consider Only One Brand

The majority of consumer electronics (CE) buyers, 71%, only consider one brand when shopping, according to new consumer research from Parks Associates Opens a New Window. . In some categories the numb...

Press Releases

01/20/2023

iTOK sponsors CONNECTIONS U.S.

Parks Associates welcomes iTOK as a 2010 Bronze Sponsor for the CONNECTIONS Conference this June in Santa Clara. iTOK is the leading provider of US-based remote technical support for home and home...

streaming

Apple

Apple TV+

Cord Cutters News

In The News

01/10/2025

The Apple TV is Falling Farther Behind as Their Competitors Prepare to Release New Devices

The current Apple TV, according to Parks Associates—a highly respected research firm—is in third place behind Roku and the Fire TV in both recent sales and number of homes with the device. The high...

wearable

digital health

connected health devices

In The News

01/10/2025

Consumers Show Low Demand For Connected Health, Parks Finds

People living in only 1 in 10 homes with broadband are “very interested” in connected health services, like a personal health coach, a remote health monitoring app that connects to and notifies a heal...

smart home

connected CE

IoT

The Motley Fool

connected home

In The News

01/10/2025

Most Consumer Electronics Buyers Consider Only One Brand

The majority of consumer electronics (CE) buyers, 71%, only consider one brand when shopping, according to new consumer research from Parks Associates. In some categories the numbers are even more ove...

care management

digital health

Money Morning

wearapeutics

In The News

01/10/2025

This Market Could Grow 33% A Year For The Next Decade

But it's the move into healthcare that's the most exciting. You see, right now, digital healthcare and wearapeutics is a "small" market, worth about $5.7 billion in 2015, according to IoT marketing...

smart home

home automation

connected home

Home Toys News

01/10/2025

Coldwell Banker Introduces First-Ever Smart Home Staging Kit

This survey was conducted online by Parks Associates on behalf of the Coldwell Banker brand within the United States between June 6-9, 2016 through a third party via its omnibus product. The survey wa...

Apple

digital health

connected health devices

In The News

01/10/2025

How Apple’s Purchase Of Startup Reveals Health Data Strategy

Harry Wang, senior research director for Parks Associates says that Apple is “known to be searching for the next $100 billion opportunity, and the gigantic healthcare industry is ripe for technology d...

OTT

streaming

churn

subscription

In The News

01/10/2025

Cartesian: Why It Matters That Churn Is Higher For OTT SVOD Providers Than For Traditional Pay TV Operators

A recent White Paper from consulting company Cartesian confirms this assumption, calculating the churn-rates for a number of different types of video service-provider (see Figure 1), and quoting Parks...

smart home

home automation

home builders

opp.TODAY

Coldwell Banker

In The News

01/10/2025

Coldwell Banker ‘first to offer Smart Home Staging Kit’

The survey was conducted online by Parks Associates on behalf of Coldwell Banker within the United States from 6-9 June, 2016 through a third party via its omnibus product. The survey was conducted am...

smartphones

Forbes

mobile payments

In The News

01/10/2025

Why Walmart Pay Doesn't Measure Up To CVS, Starbucks And Taco Bell

Indeed, Starbucks, Dunkin’ Donuts and even Taco Bell have all associated significant sales boosts with their mobile payment apps. Now major retailers outside of food service are testing the technology...

Press Releases

01/20/2023

Accedo Broadband sponsors CONNECTIONS Europe 2010

Parks Associates welcome Accedo Broadband as a 2010 Advisory Sponsor for CONNECTIONS Europe. Accedo Broadband is the leading provider of applications for IPTV and Connected TV. Accedo Broadband pr...

smart home

OTT

Wi-Fi

Legit Reviews

connected home

In The News

01/10/2025

Netgear Orbi – Tri-band WiFi For Your Entire Home

“The connected home has become more data hungry than ever, and video consumption is the primary driver,” says Parks Associates. “Consumers are streaming video to every available screen from an increas...

smart home

connected CE

MediaPost

connected home

In The News

01/10/2025

Many CE Shoppers Considering Only One Brand

According to new research from Parks Associates, 71% of consumer electronics buyers only consider one brand when when making a purchase. Factoring into that consideration (or lack thereof) is price (w...

smart home

ChannelNews

In The News

01/10/2025

Brand Preference Steering Consumer CE Purchase Decisions

New Parks Associates research shows the importance of brand preference in consumer electronics purchase decisions, revealing that 71 per cent of buyers last year considered only one brand when making...

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