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Trackers

Video Services: OTT, Pay TV

06/01/2023

OTT Video Market Tracker - North American Update: May 2023

The OTT Video Market Tracker keeps companies abreast of 400+ North American OTT services, providing details on current players, new entrants, and trends in the OTT video services market. Services trac...

Quantified Consumer

Smart Home Devices, Automation, Controls

06/16/2023

Smart Home Buyer Journey

This flagship consumer study provides the latest trending data on consumer purchase behavior and preferences that are essential for smart home marketing strategies. Key performance indicators such as...

Consumer Insights Dashboard

Consumer Electronics Devices

06/13/2023

Consumer Electronics Dashboard: Q1 2023

The Consumer Electronics Dashboard visualizes the most important metrics informing the strategic decision making of companies connected to the leading consumer electronics devices in the home. Cons...

Quantified Consumer

Energy Management

03/29/2023

Energy Management and Services in the Home

 As energy costs rise and outages become more common, consumers seek ways to track their energy consumption, reduce what they use, or generate their own. There is no one-size-fits-all energy solution...

Quantified Consumer

Wi-Fi and Home Networking

02/03/2023

Broadband: New Demands and Bundling Opportunities

Changing consumer lifestyle, work, and entertainment patterns in the wake of the COVID-19 crisis have shifted the market for broadband services considerably. This study assesses adoption of services a...

Quantified Consumer

Smart Home Devices, Automation, Controls

01/30/2023

Smart Home Barriers: Attracting Non-users

The smart home industry has been at a perceived inflection point for some time. However, most smart product categories still have niche-level adoption and industry players continue to evaluate the bes...

Quantified Consumer

MDU Research

03/08/2023

Smart Apartments: Connectivity and Services in MDUs

The bulk broadband market is experiencing a resurgence, driven by managed Wi-Fi solutions and a growing demand for smart apartments. This study examines trends in the MDU market, identifying consumer...

Quantified Consumer

Residential Security

02/10/2023

Home Security User Experience: Pro vs. DIY

Since 2018, the residential security market has undergone a realignment, shifting to strong adoption of DIY security systems. Self-install and self-monitoring system options expand the market audience...

Quantified Consumer

Residential Security

02/09/2023

Security Monitoring: Business Models, Pricing, Attrition

The residential security market is in a moment of fundamental realignment. Self-install and self-monitoring system options have expanded the market and resulted in millions of new security households....

Quantified Consumer

Support Services

06/11/2023

Support Services for Modern Connected Lifestyles

This study examines the support needs and options for consumers buying, installing and using consumer electronics and smart home devices. It identifies the leading issues consumers experience with con...

Quantified Consumer

Entertainment Content: Video, Audio, Gaming

03/31/2023

Podcasting: An Exploding Market

This study examines the podcast market. Topics include household audio equipment adoption; consumer podcast behavior across various platforms, and genres (e.g., hours spent listening per week); consum...

Trackers

Smart Home Devices, Automation, Controls

05/02/2023

Smart Home Tracker 2023 - Q1 Market Update

This product is part of the Smart Home Market Tracker service. Contact Parks Associates for info on subscribing to this service. The Smart Home Market Tracker helps companies stay informed with Mar...

Quantified Consumer

Entertainment Content: Video, Audio, Gaming

03/28/2023

Immersive Entertainment – AR, VR, and the Metaverse

This broad immersive entertainment category reaches beyond gaming use cases and includes virtual and augmented reality hardware and experiences. Tech giants and consumer electronics/gaming ecosystem p...

White Paper

Energy Management

04/03/2023

Energy, Security, Automation: Converging into Peace of Mind

In this white paper, Parks Associates reveals consumer perspectives on renewable energy solutions and explores the convergence between security, home automation, and home energy solutions. It assesses...

White Paper

Residential Security

05/25/2023

Solving False Alarms: Bringing New Context for Monitoring

This white paper examines a significant problem facing the security industry - false alarms - including the costs and potential solutions. It also analyzes the impact of the new Alarm Validation Stand...

Blogs

pay TV

OTT

streaming

Fortune

In The News

12/23/2024

Here's Why A Trump TV Network Will Almost Certainly Fail

“Donald Trump has an audience, he has a message. It’s a matter of: can that sustain an entire network? I think it’s possible that it could,” Glenn Hower, senior analyst for media/entertainment at mark...

smartphones

PayPal

Apple Pay

mobile payments

In The News

12/23/2024

PayPal’s Popular But Apple Is The Class Favorite

PayPal is the number one mobile payment app in the U.S., according to research by Parks Associates and by quite a margin. NFC World reported that 12 percent of those polled prefer PayPal while retail-...

OTT

streaming

In The News

12/23/2024

AT&T Deal: Merger For New Media Era Or A Bad Remake?

Pay-TV operators are seeing a "slow erosion of the core business," analyst Brett Sappington at Parks Associates said. "After years of attempts to be more than just a 'dumb pipe,' pay-TV operators h...

pay TV

OTT

streaming

ET Brand Equity

In The News

12/23/2024

AT&T-Time Warner Deal: A Good Merger In The New Media Era Or A Bad Remake?

Pay-TV operators are seeing a "slow erosion of the core business," analyst Brett Sappington at Parks Associates said. "After years of attempts to be more than just a 'dumb pipe,' pay-TV operators h...

OTT

streaming

Broadband TV News

subscription

entertainment

In The News

12/23/2024

Monetising OTT: The Key Factors

Speaking in a presentation at Broadband World Forum entitled Making money in the new world of video, Brett Sappington, he said that there had been a rush to OTT in the last few years. In the US, for i...

Payment Week

mobile banking

PayPal

In The News

12/23/2024

PayPal Leads The Way In US Mobile Payments, But Retailers Not Happy

Mobile payments are still an up-and-coming new capability for consumers; while mobile banking has clearly led the way, there’s still a lot of interest in mobile payments at least in some fields. Wh...

digital media

social media

livestream

In The News

12/23/2024

Donald Trump Livestreams Third Debate On Facebook: A Glimpse Into Trump TV?

"Donald Trump has an audience, he has a message. It’s a matter of: can that sustain an entire network? I think it’s possible that it could," Glenn Hower, senior analyst for media/entertainment at mark...

smart home

home automation

voice control

IoT

In The News

12/23/2024

Who Uses Voice Recognition Technologies And Are They Satisfied?

IoT research firm Parks Associates released findings in which it says 46 percent of U.S. Millennials with smartphones use voice recognition software, including Apple’s Siri, Google Now or Microsoft’s...

OTT

streaming

digital content

entertainment

In The News

12/23/2024

Internet TV Providers Are Starting To Get More Cable-Like

“More than anything, this is yet another sign of the trend of live TV in OTT,” said Ren Bond, a research analyst who studies the online video industry at Parks Associates. “Google getting content from...

pay TV

OTT

streaming

CNET News

entertainment

In The News

12/23/2024

AT&T To Buy Time Warner In Media-Shaking $85.4B Deal

That streaming service is one way AT&T wants to ensure that younger consumers will still flow its way. A study by research firm Parks Associates found that nearly a quarter of millennial households ju...

Press Releases

01/20/2023

Number of smartphone users to quadruple, exceeding 1 billion worldwide by 2014

The demand for smartphones is creating a demographic shift among users, who will exceed 1 billion worldwide by 2014, stimulating demand for more entry-level models that offer mainstream solutions su...

smart home

home automation

voice control

MediaPost

In The News

12/23/2024

40% Already Use Voice Recognition Software, 70% Satisfied With It

Almost half (40%) of smartphone owners already use voice recognition capabilities from Apple’s Siri, Google Now or Microsoft Cortana, according to a 10,000-person survey of broadband households conduc...

smart home

voice control

IoT

Broadband TV News

In The News

12/23/2024

Voice Recognition Software Drive New IoT Use Cases

“Over 70% of voice-recognition users are satisfied with the experience of using this solution on their smartphones, which is driving experimentation with this functionality on other platforms, includi...

smart home

security

connected CE

privacy

IoT

In The News

12/23/2024

How Concerned Are Potential IoT Customers With Privacy And Data Security?

Around 40 percent of U.S. broadband households reported in a Parks Associates survey near the end of 2015 they had a recent privacy or security problem with a connected device, primarily a virus, spyw...

OTT

online video

pay TV

Milwaukee Journal Sentinel

In The News

12/23/2024

AT&T-Time Warner Deal Could Spur More Mergers, Scrutiny

Beyond that, AT&T also gets revenue by licensing those movies and TV series to other pay-TV providers and subscription Net TV services such as Netflix. "Video and entertainment will remain the key dri...

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