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White Paper

Smart Home Devices, Automation, Controls

04/05/2023

Next-Generation Smart Home: Building for the Future

This white paper assesses the motivations and market dynamics driving the smart home market forward, the strategies for engaging new buyers to the smart home, and expanded use cases building on the su...

White Paper

MDU Research

05/23/2023

Gating Access: Challenges in Multifamily Properties

This white paper examines the current state of access control adoption in the US multifamily housing market, looking at use cases, deployment models, best practices, and priorities when retrofitting v...

White Paper

Smart Home Devices, Automation, Controls

05/18/2023

Data Privacy and Security in the Connected Home

This white paper highlights the data privacy and security risks posed by the connected home, how consumers perceive these risks, and the role smart home platforms play in mitigating threats. This f...

White Paper

Smart Home Devices, Automation, Controls

05/16/2023

Face Recognition and the Smart Home: Applications, Demand, and Innovation

This white paper addresses the role of face recognition technology for security and personalization, how AI and face recognition can enhance convenience and peace of mind for consumers, and how advanc...

Industry Report

Entertainment Content: Video, Audio, Gaming

04/17/2023

Streaming Piracy Market & Ecosystem Strategies

This study provides a comprehensive view of piracy threats and the evolution of anti-piracy techniques along with five-year forecasts of revenue loss in the US market for video service providers.

Webinar

Smart Home Devices, Automation, Controls

05/04/2023

Data and Privacy Protections: Building a Trusted Smart Home

Smart home device owners and those who are most likely to adopt these products report much higher rates of data privacy and security incidents than other consumers. This segment is concerned about...

Consumer Insights Dashboard

Wi-Fi and Home Networking

04/04/2023

Home Services Dashboard 4Q 2022

The Home Services Dashboard visualizes the most important metrics informing the strategic decision making of companies providing communications services to the home.   Consumer Insights Dashboards...

Consumer Insights Dashboard

Residential Security

03/31/2023

Residential Security Dashboard 4Q 2022

The Residential Security Dashboard visualizes the most important metrics informing the strategic decision making of companies across the residential security market.   Consumer Insights Dashboards...

Consumer Insights Dashboard

Smart Home Devices, Automation, Controls

03/01/2023

Smart Home Dashboard 4Q 2022

The Smart Home Dashboard visualizes the most important metrics informing the strategic decision making of companies across the connected home market.   Consumer Insights Dashboards present survey-b...

Consumer Insights Dashboard

Wi-Fi and Home Networking

01/31/2023

Home Services Dashboard 3Q 2022

The Home Services Dashboard visualizes the most important metrics informing the strategic decision making of companies providing communications services to the home.   Consumer Insights Dashboards...

Smart Product Market Assessment

Consumer Electronics Devices

01/27/2023

Personal Audio

The popularity of personal audio headsets has grown in recent years due to advancements with Bluetooth technology, dynamic listening features, improved form factors, and high-quality user experiences....

Consumer Insights Dashboard

Video Services: OTT, Pay TV

01/17/2023

Video Services Dashboard 3Q 2021

The Video Services Dashboard provides a visual representation of the most critical indicators used by organizations that provide video services to the home to make strategic decisions. Consumer Ins...

Trackers

Residential Security

01/09/2023

Residential Security Tracker - Market Update: Q3 2022

This ongoing research service tracks key players in the home security space, covering traditional players and new DIY entrants, and assesses the impact of market changes including the entry of DIY sec...

Blogs

pay TV

OTT

streaming

Fortune

In The News

12/23/2024

Here's Why A Trump TV Network Will Almost Certainly Fail

“Donald Trump has an audience, he has a message. It’s a matter of: can that sustain an entire network? I think it’s possible that it could,” Glenn Hower, senior analyst for media/entertainment at mark...

smartphones

PayPal

Apple Pay

mobile payments

In The News

12/23/2024

PayPal’s Popular But Apple Is The Class Favorite

PayPal is the number one mobile payment app in the U.S., according to research by Parks Associates and by quite a margin. NFC World reported that 12 percent of those polled prefer PayPal while retail-...

OTT

streaming

In The News

12/23/2024

AT&T Deal: Merger For New Media Era Or A Bad Remake?

Pay-TV operators are seeing a "slow erosion of the core business," analyst Brett Sappington at Parks Associates said. "After years of attempts to be more than just a 'dumb pipe,' pay-TV operators h...

pay TV

OTT

streaming

ET Brand Equity

In The News

12/23/2024

AT&T-Time Warner Deal: A Good Merger In The New Media Era Or A Bad Remake?

Pay-TV operators are seeing a "slow erosion of the core business," analyst Brett Sappington at Parks Associates said. "After years of attempts to be more than just a 'dumb pipe,' pay-TV operators h...

OTT

streaming

Broadband TV News

subscription

entertainment

In The News

12/23/2024

Monetising OTT: The Key Factors

Speaking in a presentation at Broadband World Forum entitled Making money in the new world of video, Brett Sappington, he said that there had been a rush to OTT in the last few years. In the US, for i...

Payment Week

mobile banking

PayPal

In The News

12/23/2024

PayPal Leads The Way In US Mobile Payments, But Retailers Not Happy

Mobile payments are still an up-and-coming new capability for consumers; while mobile banking has clearly led the way, there’s still a lot of interest in mobile payments at least in some fields. Wh...

digital media

social media

livestream

In The News

12/23/2024

Donald Trump Livestreams Third Debate On Facebook: A Glimpse Into Trump TV?

"Donald Trump has an audience, he has a message. It’s a matter of: can that sustain an entire network? I think it’s possible that it could," Glenn Hower, senior analyst for media/entertainment at mark...

smart home

home automation

voice control

IoT

In The News

12/23/2024

Who Uses Voice Recognition Technologies And Are They Satisfied?

IoT research firm Parks Associates released findings in which it says 46 percent of U.S. Millennials with smartphones use voice recognition software, including Apple’s Siri, Google Now or Microsoft’s...

OTT

streaming

digital content

entertainment

In The News

12/23/2024

Internet TV Providers Are Starting To Get More Cable-Like

“More than anything, this is yet another sign of the trend of live TV in OTT,” said Ren Bond, a research analyst who studies the online video industry at Parks Associates. “Google getting content from...

pay TV

OTT

streaming

CNET News

entertainment

In The News

12/23/2024

AT&T To Buy Time Warner In Media-Shaking $85.4B Deal

That streaming service is one way AT&T wants to ensure that younger consumers will still flow its way. A study by research firm Parks Associates found that nearly a quarter of millennial households ju...

Press Releases

01/20/2023

Number of smartphone users to quadruple, exceeding 1 billion worldwide by 2014

The demand for smartphones is creating a demographic shift among users, who will exceed 1 billion worldwide by 2014, stimulating demand for more entry-level models that offer mainstream solutions su...

smart home

home automation

voice control

MediaPost

In The News

12/23/2024

40% Already Use Voice Recognition Software, 70% Satisfied With It

Almost half (40%) of smartphone owners already use voice recognition capabilities from Apple’s Siri, Google Now or Microsoft Cortana, according to a 10,000-person survey of broadband households conduc...

smart home

voice control

IoT

Broadband TV News

In The News

12/23/2024

Voice Recognition Software Drive New IoT Use Cases

“Over 70% of voice-recognition users are satisfied with the experience of using this solution on their smartphones, which is driving experimentation with this functionality on other platforms, includi...

smart home

security

connected CE

privacy

IoT

In The News

12/23/2024

How Concerned Are Potential IoT Customers With Privacy And Data Security?

Around 40 percent of U.S. broadband households reported in a Parks Associates survey near the end of 2015 they had a recent privacy or security problem with a connected device, primarily a virus, spyw...

OTT

online video

pay TV

Milwaukee Journal Sentinel

In The News

12/23/2024

AT&T-Time Warner Deal Could Spur More Mergers, Scrutiny

Beyond that, AT&T also gets revenue by licensing those movies and TV series to other pay-TV providers and subscription Net TV services such as Netflix. "Video and entertainment will remain the key dri...

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