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Market Forecasts

Residential Security

02/21/2023

Residential Security Forecast 1Q 2023

Parks Associates Forecasts use data from Parks Associates' consumer surveys for years 2012-2022 for penetration of home security systems in the US and leverages our years of expertise in this market t...

White Paper

MDU Research

04/25/2023

Solving Multifamily Maintenance Demands with Smart Appliances

This white paper addresses how smart appliances can benefit property managers, maintenance staff workers, and residents by improving the efficiency of appliances and adding new features and functional...

Trackers

Video Services: OTT, Pay TV

04/03/2023

North American Update - March 2023

The OTT Video Market Tracker keeps companies abreast of 400+ North American OTT services, providing details on current players, new entrants, and trends in the OTT video services market. Services trac...

Trackers

Video Services: OTT, Pay TV

04/21/2023

North America Update - Q1 2023 Tracker Spreadsheet

The OTT Video Market Tracker is an ongoing research service that tracks key players, trends, and services in the OTT video space. This monthly update is part of the service. Contact Parks Associates f...

Webinar

Support Services

04/03/2023

Protecting the Connected Consumer: Role of Data Security

Data security and privacy solutions must be core brand attributes for differentiation among service providers. Consumer concerns regarding threats to their data security and privacy are increasing...

Quantified Consumer

Smart Home Devices, Automation, Controls

04/05/2023

Video Doorbells and Smart Cameras: Purchasing, Use, and Business Models

Video devices are among the strongest performing devices in the smart home ecosystem. In this Quantified Consumer study, Parks Associates quantifies household familiarity and adoption of video doorbel...

Consumer Insights Dashboard

Wi-Fi and Home Networking

06/22/2023

Home Services Dashboard 1Q 2023

The Home Services Dashboard visualizes the most important metrics informing the strategic decision making of companies providing communications services to the home.   Consumer Insights Dashboards...

Multiclient

Small-and-medium Business Research

08/24/2023

SMBs: Marketplace for Connectivity and IoT

This research provides insight on technology adoption and needs among SMB owners, with a specific focus on connectivity, IoT devices, and services. It examines the changes taking place because of redu...

White Paper

Video Services: OTT, Pay TV

03/28/2023

Leaning In: Engaging Viewers with Interactive Video

This white paper covers consumer interest in interactive entertainment and the next generation of video viewing. It discusses various forms of interactive entertainment and includes data about consume...

Webinar

Video Services: OTT, Pay TV

03/09/2023

OTT Video Market Tracker: Insights into the Evolving US Streaming Landscape

According to Parks Associates' OTT Video Market Tracker, more than 300 independent OTT providers were operating in the United States in 2022. This research webinar highlights the OTT Video Market T...

White Paper

Support Services

12/14/2022

Revenue at the Edge: Wi-Fi Managed Services and the Subscriber Experience

The white paper addressees the changes in the broadband market, including the decline of pay TV, the role of bundles, the impact of mobile services, and the reality of a more challenging market than d...

White Paper

Video Services: OTT, Pay TV

12/06/2022

Optimizing Video: Enhancing Content Performance for OTT Success

This white paper examines the current state of the competitive streaming video market, its challenges driving the need for deeper content insights, and the benefits of implementing data-driven solutio...

White Paper

Consumer Electronics Devices

12/29/2022

Vision-Based Technology: Next-Gen Control

Vision-based solutions could improve and simplify the consumer experience in navigating and selecting content on this device. The white paper examines these and other potential use cases where vision-...

White Paper

Support Services

12/06/2022

Protect the Connected Home: Home Security Meets Personal Privacy

This white paper highlights consumers’ privacy concerns around smart home devices and the opportunities that pro monitoring security providers have to offer warranty and other add-on services.

Blogs

pay TV

OTT

streaming

Fortune

In The News

12/23/2024

Here's Why A Trump TV Network Will Almost Certainly Fail

“Donald Trump has an audience, he has a message. It’s a matter of: can that sustain an entire network? I think it’s possible that it could,” Glenn Hower, senior analyst for media/entertainment at mark...

smartphones

PayPal

Apple Pay

mobile payments

In The News

12/23/2024

PayPal’s Popular But Apple Is The Class Favorite

PayPal is the number one mobile payment app in the U.S., according to research by Parks Associates and by quite a margin. NFC World reported that 12 percent of those polled prefer PayPal while retail-...

OTT

streaming

In The News

12/23/2024

AT&T Deal: Merger For New Media Era Or A Bad Remake?

Pay-TV operators are seeing a "slow erosion of the core business," analyst Brett Sappington at Parks Associates said. "After years of attempts to be more than just a 'dumb pipe,' pay-TV operators h...

pay TV

OTT

streaming

ET Brand Equity

In The News

12/23/2024

AT&T-Time Warner Deal: A Good Merger In The New Media Era Or A Bad Remake?

Pay-TV operators are seeing a "slow erosion of the core business," analyst Brett Sappington at Parks Associates said. "After years of attempts to be more than just a 'dumb pipe,' pay-TV operators h...

OTT

streaming

Broadband TV News

subscription

entertainment

In The News

12/23/2024

Monetising OTT: The Key Factors

Speaking in a presentation at Broadband World Forum entitled Making money in the new world of video, Brett Sappington, he said that there had been a rush to OTT in the last few years. In the US, for i...

Payment Week

mobile banking

PayPal

In The News

12/23/2024

PayPal Leads The Way In US Mobile Payments, But Retailers Not Happy

Mobile payments are still an up-and-coming new capability for consumers; while mobile banking has clearly led the way, there’s still a lot of interest in mobile payments at least in some fields. Wh...

digital media

social media

livestream

In The News

12/23/2024

Donald Trump Livestreams Third Debate On Facebook: A Glimpse Into Trump TV?

"Donald Trump has an audience, he has a message. It’s a matter of: can that sustain an entire network? I think it’s possible that it could," Glenn Hower, senior analyst for media/entertainment at mark...

smart home

home automation

voice control

IoT

In The News

12/23/2024

Who Uses Voice Recognition Technologies And Are They Satisfied?

IoT research firm Parks Associates released findings in which it says 46 percent of U.S. Millennials with smartphones use voice recognition software, including Apple’s Siri, Google Now or Microsoft’s...

OTT

streaming

digital content

entertainment

In The News

12/23/2024

Internet TV Providers Are Starting To Get More Cable-Like

“More than anything, this is yet another sign of the trend of live TV in OTT,” said Ren Bond, a research analyst who studies the online video industry at Parks Associates. “Google getting content from...

pay TV

OTT

streaming

CNET News

entertainment

In The News

12/23/2024

AT&T To Buy Time Warner In Media-Shaking $85.4B Deal

That streaming service is one way AT&T wants to ensure that younger consumers will still flow its way. A study by research firm Parks Associates found that nearly a quarter of millennial households ju...

Press Releases

01/20/2023

Number of smartphone users to quadruple, exceeding 1 billion worldwide by 2014

The demand for smartphones is creating a demographic shift among users, who will exceed 1 billion worldwide by 2014, stimulating demand for more entry-level models that offer mainstream solutions su...

smart home

home automation

voice control

MediaPost

In The News

12/23/2024

40% Already Use Voice Recognition Software, 70% Satisfied With It

Almost half (40%) of smartphone owners already use voice recognition capabilities from Apple’s Siri, Google Now or Microsoft Cortana, according to a 10,000-person survey of broadband households conduc...

smart home

voice control

IoT

Broadband TV News

In The News

12/23/2024

Voice Recognition Software Drive New IoT Use Cases

“Over 70% of voice-recognition users are satisfied with the experience of using this solution on their smartphones, which is driving experimentation with this functionality on other platforms, includi...

smart home

security

connected CE

privacy

IoT

In The News

12/23/2024

How Concerned Are Potential IoT Customers With Privacy And Data Security?

Around 40 percent of U.S. broadband households reported in a Parks Associates survey near the end of 2015 they had a recent privacy or security problem with a connected device, primarily a virus, spyw...

OTT

online video

pay TV

Milwaukee Journal Sentinel

In The News

12/23/2024

AT&T-Time Warner Deal Could Spur More Mergers, Scrutiny

Beyond that, AT&T also gets revenue by licensing those movies and TV series to other pay-TV providers and subscription Net TV services such as Netflix. "Video and entertainment will remain the key dri...

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