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White Paper

Entertainment Content: Video, Audio, Gaming

12/09/2022

Personalized Virtual Channels: Maximizing FAST Content

This white paper highlights the engagement and monetization potential of personalization for FAST (free ad-supported television) video services. It examines the drivers and use cases for combining dat...

White Paper

Energy Management

11/23/2022

Next Frontier of Smart Energy Management

This white paper addresses how connected technologies are making energy management and advanced home controls a reality, with implications for utilities, device and EV makers, solar and HVAC companies...

White Paper

Video Services: OTT, Pay TV

12/12/2022

Engaging Next-Gen Video Viewers: Leveraging AI and ML

This white paper addresses the increased consumer use of video services and content preferences, discovery challenges, and the role of bundles shaping the market now and in the future. It also shows h...

White Paper

Smart Home Devices, Automation, Controls

11/03/2022

Leveraging Tech to Improve Safety and Security in Schools

This white paper highlights market insights on how schools can better respond to security threats by utilizing quick-acting access control and emergency response paired with communicated intel. It pro...

White Paper

Residential Security

11/02/2022

Control the Network, Control the Costs: Solving the Wi-Fi Problem in Home Security

This white paper focuses the on rise in demand for Wi-Fi devices integrated with security and smart home solutions, the impact of poor Wi-Fi network performance on the professional install channel, an...

White Paper

Support Services

10/31/2022

Self-Service Support: Improving Home Automation

This white paper addresses support needs across the connected home at the network and device level and strategies to address technical issues.

White Paper

Residential Security

07/21/2022

Zero Response Time – Security System Intervention

This white paper addresses how improved monitoring solutions and active intervention techniques can improve accuracy in alerts and move security systems beyond detection to enhance the immediacy and e...

White Paper

Smart Home Devices, Automation, Controls

05/27/2022

Smart Locks and Access Control Supply Chain: Scaling Innovation

The smart door lock market could benefit by re-evaluating its market structure and exploring ways to re-align industry relationships to drive the next wave of innovation at scale. Typical use cases...

White Paper

MDU Research

12/26/2022

Doing IoT Right: Top Practices for Multi-Dwelling Units

This white paper discusses emerging smart apartment and condominium trends across the United States and lays out a roadmap for MDUs to evaluate these solutions. It highlights areas of consumer demand...

White Paper

Smart Home Devices, Automation, Controls

05/01/2022

Simplifying the IoT Edge: Smart Spaces Best Practices

This white paper addresses the demand and growth of IoT edge solutions in smart buildings and smart spaces. It investigates top verticals and use cases such as smart apartments and MDUs, retail and wa...

White Paper

MDU Research

04/11/2022

Smart Solutions - Boosting Revenue in Multifamily Properties

This white paper addresses how connected devices benefit multifamily owners and property managers, from improving business efficiency to driving additional revenues, as well as opportunities in the em...

White Paper

Smart Home Devices, Automation, Controls

01/28/2022

2022 Top Tech Trends

Parks Associates analysts list and describe the 2022 Top Tech Trends.

White Paper

Video Services: OTT, Pay TV

02/15/2022

OTT Streaming Trends to Watch in 2022

The white paper features insights from the firm’s entertainment research team on anticipated trends and market shifts in 2022.

White Paper

Residential Security

03/08/2022

Value Beyond Home Security: Expanding Product Ecosystems

This white paper addresses the expansion of professional services beyond home security—driven by the growth of connected devices, new technology, and unified offerings from professional service provid...

White Paper

Entertainment Content: Video, Audio, Gaming

01/06/2022

Reaching Today’s Video Audiences: Platform Diversity and ROI

This white paper illustrates the growth in streaming video adoption and expanding uptake of OTT video services. It examines the increasing variety of device platforms used both in and outside the home...

Blogs

pay TV

OTT

streaming

Fortune

In The News

12/24/2024

Here's Why A Trump TV Network Will Almost Certainly Fail

“Donald Trump has an audience, he has a message. It’s a matter of: can that sustain an entire network? I think it’s possible that it could,” Glenn Hower, senior analyst for media/entertainment at mark...

smartphones

PayPal

Apple Pay

mobile payments

In The News

12/24/2024

PayPal’s Popular But Apple Is The Class Favorite

PayPal is the number one mobile payment app in the U.S., according to research by Parks Associates and by quite a margin. NFC World reported that 12 percent of those polled prefer PayPal while retail-...

OTT

streaming

In The News

12/24/2024

AT&T Deal: Merger For New Media Era Or A Bad Remake?

Pay-TV operators are seeing a "slow erosion of the core business," analyst Brett Sappington at Parks Associates said. "After years of attempts to be more than just a 'dumb pipe,' pay-TV operators h...

pay TV

OTT

streaming

ET Brand Equity

In The News

12/24/2024

AT&T-Time Warner Deal: A Good Merger In The New Media Era Or A Bad Remake?

Pay-TV operators are seeing a "slow erosion of the core business," analyst Brett Sappington at Parks Associates said. "After years of attempts to be more than just a 'dumb pipe,' pay-TV operators h...

OTT

streaming

Broadband TV News

subscription

entertainment

In The News

12/24/2024

Monetising OTT: The Key Factors

Speaking in a presentation at Broadband World Forum entitled Making money in the new world of video, Brett Sappington, he said that there had been a rush to OTT in the last few years. In the US, for i...

Payment Week

mobile banking

PayPal

In The News

12/24/2024

PayPal Leads The Way In US Mobile Payments, But Retailers Not Happy

Mobile payments are still an up-and-coming new capability for consumers; while mobile banking has clearly led the way, there’s still a lot of interest in mobile payments at least in some fields. Wh...

digital media

social media

livestream

In The News

12/24/2024

Donald Trump Livestreams Third Debate On Facebook: A Glimpse Into Trump TV?

"Donald Trump has an audience, he has a message. It’s a matter of: can that sustain an entire network? I think it’s possible that it could," Glenn Hower, senior analyst for media/entertainment at mark...

smart home

home automation

voice control

IoT

In The News

12/24/2024

Who Uses Voice Recognition Technologies And Are They Satisfied?

IoT research firm Parks Associates released findings in which it says 46 percent of U.S. Millennials with smartphones use voice recognition software, including Apple’s Siri, Google Now or Microsoft’s...

OTT

streaming

digital content

entertainment

In The News

12/24/2024

Internet TV Providers Are Starting To Get More Cable-Like

“More than anything, this is yet another sign of the trend of live TV in OTT,” said Ren Bond, a research analyst who studies the online video industry at Parks Associates. “Google getting content from...

pay TV

OTT

streaming

CNET News

entertainment

In The News

12/24/2024

AT&T To Buy Time Warner In Media-Shaking $85.4B Deal

That streaming service is one way AT&T wants to ensure that younger consumers will still flow its way. A study by research firm Parks Associates found that nearly a quarter of millennial households ju...

Press Releases

01/20/2023

Number of smartphone users to quadruple, exceeding 1 billion worldwide by 2014

The demand for smartphones is creating a demographic shift among users, who will exceed 1 billion worldwide by 2014, stimulating demand for more entry-level models that offer mainstream solutions su...

smart home

home automation

voice control

MediaPost

In The News

12/24/2024

40% Already Use Voice Recognition Software, 70% Satisfied With It

Almost half (40%) of smartphone owners already use voice recognition capabilities from Apple’s Siri, Google Now or Microsoft Cortana, according to a 10,000-person survey of broadband households conduc...

smart home

voice control

IoT

Broadband TV News

In The News

12/24/2024

Voice Recognition Software Drive New IoT Use Cases

“Over 70% of voice-recognition users are satisfied with the experience of using this solution on their smartphones, which is driving experimentation with this functionality on other platforms, includi...

smart home

security

connected CE

privacy

IoT

In The News

12/24/2024

How Concerned Are Potential IoT Customers With Privacy And Data Security?

Around 40 percent of U.S. broadband households reported in a Parks Associates survey near the end of 2015 they had a recent privacy or security problem with a connected device, primarily a virus, spyw...

OTT

online video

pay TV

Milwaukee Journal Sentinel

In The News

12/24/2024

AT&T-Time Warner Deal Could Spur More Mergers, Scrutiny

Beyond that, AT&T also gets revenue by licensing those movies and TV series to other pay-TV providers and subscription Net TV services such as Netflix. "Video and entertainment will remain the key dri...

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