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White Paper

Independent Living

03/17/2022

Health at Home: New Era of Healthcare

This white paper examines the state of the virtual care market, with particular emphasis on the factors driving the shift from facility-centric care to healthcare at home. The analysis delves into the...

White Paper

Residential Security

01/06/2022

Home Security: Choice is the Ultimate Value Proposition

The white paper explores the market trends specific to the role of the broadband service provider in providing consumers the ultimate value through choice of installation and services for home automat...

White Paper

Video Services: OTT, Pay TV

12/15/2021

AI-enabled Data: Key to Video Service Optimization

AI-enabled Data: Key to Video Service Optimization investigates the drivers and use cases for artificial intelligence (AI) and machine learning (ML) - enabled data in the video services market.

White Paper

Energy Management

11/09/2021

Home Energy Management: Driving Consumer Engagement and New Revenue

The white paper details factors that influence whether or not consumers adopt and use a specific energy management solution as well as the impact of new digital strategies that can help overcome barri...

White Paper

Wi-Fi and Home Networking

10/28/2021

The Disruptive Potential of Managed Wi-Fi

This white paper investigates the role that “managed Wi-Fi” can play in optimizing the home broadband experience. It highlights the business opportunity that ISPs can capitalize on by encouraging cons...

White Paper

Video Services: OTT, Pay TV

08/26/2021

The Evolving Digital Media Landscape

This white paper details the life stages of OTT households, analyzes trends in OTT service ecosystems, and offers strategies for providers to succeed now and in the future by perfecting their OTT serv...

White Paper

Wi-Fi and Home Networking

08/02/2021

Future-ready Broadband: Ubiquitous Connectivity for MDUs

This white paper addresses the growing demand for exceptional connectivity in MDUs. It evaluates the benefits of next-generation connectivity services for MDU property managers and residents, as well...

White Paper

Smart Home Devices, Automation, Controls

06/09/2021

Smart Products: Building the Modern Home

The technical landscape of the modern home is constantly evolving, and new homes must be designed with these changes in mind. Smart home products are among the newest category of connected devices, wi...

White Paper

Residential Security

07/06/2021

Home Security: A Redefined Market

COVID-19 has redefined the market for security and related smart home devices, with both positive and negative factors emerging in this new environment. From the very beginning of the pandemic, many p...

White Paper

Smart Home Devices, Automation, Controls

02/17/2021

2021 Consumer Tech Trends to Watch

White Paper

Wellness and Fitness

01/19/2021

Next Evolution of Health IoT: Moving Towards the Edge

This white paper discusses how companies can unlock the value of their health device data via the use of edge computing, machine learning, and health flexible IoT platforms. The Changing Healthc...

White Paper

Support Services

11/05/2020

Supporting Today's Connected Consumer

The technical landscape in US households has changed significantly, and the old models of break/fix support no longer meet consumer needs. Data-driven solutions and innovative support services can exp...

White Paper

Entertainment Content: Video, Audio, Gaming

12/07/2020

Improving OTT Customer Engagement with Smart Data

This white paper examines the key phases of the OTT consumer journey and how data is used to best acquire, engage, and retain customers. This white paper also examines how leading digital media and en...

White Paper

Video Services: OTT, Pay TV

10/27/2020

Market Snapshot - OTT Video Viewership: The Role of Mobile

This Market Snapshot investigates the changing role of mobile among consumers, as well as its importance among different demographics, particularly Generation Z.

White Paper

Residential Security

11/11/2020

The Value of Professional Monitoring

Professionally monitored services offer a dedicated, 24/7 staff for monitoring and serve both residential and commercial properties. Professional monitoring services can also deliver benefits in many...

Blogs

pay TV

OTT

streaming

Fortune

In The News

12/24/2024

Here's Why A Trump TV Network Will Almost Certainly Fail

“Donald Trump has an audience, he has a message. It’s a matter of: can that sustain an entire network? I think it’s possible that it could,” Glenn Hower, senior analyst for media/entertainment at mark...

smartphones

PayPal

Apple Pay

mobile payments

In The News

12/24/2024

PayPal’s Popular But Apple Is The Class Favorite

PayPal is the number one mobile payment app in the U.S., according to research by Parks Associates and by quite a margin. NFC World reported that 12 percent of those polled prefer PayPal while retail-...

OTT

streaming

In The News

12/24/2024

AT&T Deal: Merger For New Media Era Or A Bad Remake?

Pay-TV operators are seeing a "slow erosion of the core business," analyst Brett Sappington at Parks Associates said. "After years of attempts to be more than just a 'dumb pipe,' pay-TV operators h...

pay TV

OTT

streaming

ET Brand Equity

In The News

12/24/2024

AT&T-Time Warner Deal: A Good Merger In The New Media Era Or A Bad Remake?

Pay-TV operators are seeing a "slow erosion of the core business," analyst Brett Sappington at Parks Associates said. "After years of attempts to be more than just a 'dumb pipe,' pay-TV operators h...

OTT

streaming

Broadband TV News

subscription

entertainment

In The News

12/24/2024

Monetising OTT: The Key Factors

Speaking in a presentation at Broadband World Forum entitled Making money in the new world of video, Brett Sappington, he said that there had been a rush to OTT in the last few years. In the US, for i...

Payment Week

mobile banking

PayPal

In The News

12/24/2024

PayPal Leads The Way In US Mobile Payments, But Retailers Not Happy

Mobile payments are still an up-and-coming new capability for consumers; while mobile banking has clearly led the way, there’s still a lot of interest in mobile payments at least in some fields. Wh...

digital media

social media

livestream

In The News

12/24/2024

Donald Trump Livestreams Third Debate On Facebook: A Glimpse Into Trump TV?

"Donald Trump has an audience, he has a message. It’s a matter of: can that sustain an entire network? I think it’s possible that it could," Glenn Hower, senior analyst for media/entertainment at mark...

smart home

home automation

voice control

IoT

In The News

12/24/2024

Who Uses Voice Recognition Technologies And Are They Satisfied?

IoT research firm Parks Associates released findings in which it says 46 percent of U.S. Millennials with smartphones use voice recognition software, including Apple’s Siri, Google Now or Microsoft’s...

OTT

streaming

digital content

entertainment

In The News

12/24/2024

Internet TV Providers Are Starting To Get More Cable-Like

“More than anything, this is yet another sign of the trend of live TV in OTT,” said Ren Bond, a research analyst who studies the online video industry at Parks Associates. “Google getting content from...

pay TV

OTT

streaming

CNET News

entertainment

In The News

12/24/2024

AT&T To Buy Time Warner In Media-Shaking $85.4B Deal

That streaming service is one way AT&T wants to ensure that younger consumers will still flow its way. A study by research firm Parks Associates found that nearly a quarter of millennial households ju...

Press Releases

01/20/2023

Number of smartphone users to quadruple, exceeding 1 billion worldwide by 2014

The demand for smartphones is creating a demographic shift among users, who will exceed 1 billion worldwide by 2014, stimulating demand for more entry-level models that offer mainstream solutions su...

smart home

home automation

voice control

MediaPost

In The News

12/24/2024

40% Already Use Voice Recognition Software, 70% Satisfied With It

Almost half (40%) of smartphone owners already use voice recognition capabilities from Apple’s Siri, Google Now or Microsoft Cortana, according to a 10,000-person survey of broadband households conduc...

smart home

voice control

IoT

Broadband TV News

In The News

12/24/2024

Voice Recognition Software Drive New IoT Use Cases

“Over 70% of voice-recognition users are satisfied with the experience of using this solution on their smartphones, which is driving experimentation with this functionality on other platforms, includi...

smart home

security

connected CE

privacy

IoT

In The News

12/24/2024

How Concerned Are Potential IoT Customers With Privacy And Data Security?

Around 40 percent of U.S. broadband households reported in a Parks Associates survey near the end of 2015 they had a recent privacy or security problem with a connected device, primarily a virus, spyw...

OTT

online video

pay TV

Milwaukee Journal Sentinel

In The News

12/24/2024

AT&T-Time Warner Deal Could Spur More Mergers, Scrutiny

Beyond that, AT&T also gets revenue by licensing those movies and TV series to other pay-TV providers and subscription Net TV services such as Netflix. "Video and entertainment will remain the key dri...

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