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White Paper

Consumer Electronics Devices

06/17/2020

Optimizing the Smart TV Experience

This white paper, developed in cooperation with applicaster highlights the evolution of video and the TV in the home, the role of technology in pushing the smart TV further to the forefront of the in-...

White Paper

Video Services: OTT, Pay TV

05/28/2020

Market Snapshot: Disney+ and Apple TV+

This Market Snapshot highlights the impact of the entry of Disney+ and Apple TV+ in OTT market, including insights into the factors driving their growth. Data presented in this Market Snapshot were dr...

White Paper

Support Services

01/03/2020

Next-Generation Support: Building an Engagement Platform

Support services are instrumental for building and sustaining valuable customer relationships. This white paper examines the direct connections between support services and greater consumer engagem...

White Paper

Support Services

10/29/2019

Cybersecurity Impact on Smart Home Market Growth

The white paper examines the growing need for comprehensive cybersecurity solutions in the smart home industry and new device requirements that align with consumer attitudes and expectations toward da...

White Paper

Video Services: OTT, Pay TV

07/30/2019

Market Snapshot: The Changing World of Pay TV

This Market Snapshot examines the changing world of pay TV, trends in consumer viewing habits and household subscriptions, and strategies among vMVPD and other players to retain subscribers and win ne...

White Paper

Residential Security

07/19/2019

Market Snapshot: DIY and Home Security

This Market Snapshot provides insight into the market for DIY, self-installed home security solutions. These solutions  will significantly lower the cost of security, create new monitoring use cases,...

White Paper

Telehealth

07/12/2019

Telecare in the EU: Smart Home and Independent Living

This white paper explores how smart home technology can support independent living and explains the benefits for both telehealth and telecare. It focuses on what could be considered the mass-market ap...

White Paper

Smart Home Devices, Automation, Controls

08/30/2019

Open for Business: Future Flexibility for Smart Home Services

Shifting market forces challenge today’s service providers to develop new strategies for creating and capturing customer value. Innovative service providers are working to identify new services that w...

White Paper

Smart Home Devices, Automation, Controls

02/05/2019

Leveraging Smart Home and IoT for New Insurance Business Models

This white paper paper explains how home insurance carriers can leverage the IoT and smart home to secure new revenue growth and defend against emerging threats.

White Paper

Smart Home Devices, Automation, Controls

01/02/2019

Changing Dynamics of the Smart Home: Opportunities for Service Providers

This white paper examines strategies to deliver a smart home experience that incorporates support, security, privacy protection, and a variety of personalized value propositions. Key Topics O...

White Paper

Entertainment Content: Video, Audio, Gaming

10/29/2018

Redefining Viewer Relationships: The New Approach in OTT

This whitepaper analyzes how today's leading companies are adapting to become consumer-first organizations in an era of increasingly engaged viewers. Key Topics Repositioning for changing con...

White Paper

Video Services: OTT, Pay TV

09/11/2018

Video’s Critical Path: Success at Web Speeds

OTT video has reshaped a successful pay-TV industry. This white paper analyzes what operators must do to recapture their position as primary providers of video services. Key Topics Areas of c...

White Paper

Smart Home Devices, Automation, Controls

09/05/2018

IoT Home Safety: Fire Prevention Solutions

This whitepaper examines the issues surrounding arc faults in electrical wiring, statistics and causes regarding electrical fires in U.S. homes, and advances in smart plugs and related smart home prod...

White Paper

Wellness and Fitness

07/26/2018

Market Snapshot - Consumer Health Attitudes and IoT Home Living Features

This market snapshot addresses consumer and caregiver attitudes towards personal health, future retirement expectations, and perceptions of home living features and alerts. Consumer and Caregiver A...

White Paper

01/20/2023

Market Snapshot: Smartphones and Mobile Services

The mobile service market is experiencing the calm before the storm. This market snapshot analyzes how the already competitive mobile market will be even more competitive in the next five years....

Blogs

pay TV

OTT

streaming

Fortune

In The News

12/25/2024

Here's Why A Trump TV Network Will Almost Certainly Fail

“Donald Trump has an audience, he has a message. It’s a matter of: can that sustain an entire network? I think it’s possible that it could,” Glenn Hower, senior analyst for media/entertainment at mark...

smartphones

PayPal

Apple Pay

mobile payments

In The News

12/25/2024

PayPal’s Popular But Apple Is The Class Favorite

PayPal is the number one mobile payment app in the U.S., according to research by Parks Associates and by quite a margin. NFC World reported that 12 percent of those polled prefer PayPal while retail-...

OTT

streaming

In The News

12/25/2024

AT&T Deal: Merger For New Media Era Or A Bad Remake?

Pay-TV operators are seeing a "slow erosion of the core business," analyst Brett Sappington at Parks Associates said. "After years of attempts to be more than just a 'dumb pipe,' pay-TV operators h...

pay TV

OTT

streaming

ET Brand Equity

In The News

12/25/2024

AT&T-Time Warner Deal: A Good Merger In The New Media Era Or A Bad Remake?

Pay-TV operators are seeing a "slow erosion of the core business," analyst Brett Sappington at Parks Associates said. "After years of attempts to be more than just a 'dumb pipe,' pay-TV operators h...

OTT

streaming

Broadband TV News

subscription

entertainment

In The News

12/25/2024

Monetising OTT: The Key Factors

Speaking in a presentation at Broadband World Forum entitled Making money in the new world of video, Brett Sappington, he said that there had been a rush to OTT in the last few years. In the US, for i...

Payment Week

mobile banking

PayPal

In The News

12/25/2024

PayPal Leads The Way In US Mobile Payments, But Retailers Not Happy

Mobile payments are still an up-and-coming new capability for consumers; while mobile banking has clearly led the way, there’s still a lot of interest in mobile payments at least in some fields. Wh...

digital media

social media

livestream

In The News

12/25/2024

Donald Trump Livestreams Third Debate On Facebook: A Glimpse Into Trump TV?

"Donald Trump has an audience, he has a message. It’s a matter of: can that sustain an entire network? I think it’s possible that it could," Glenn Hower, senior analyst for media/entertainment at mark...

smart home

home automation

voice control

IoT

In The News

12/25/2024

Who Uses Voice Recognition Technologies And Are They Satisfied?

IoT research firm Parks Associates released findings in which it says 46 percent of U.S. Millennials with smartphones use voice recognition software, including Apple’s Siri, Google Now or Microsoft’s...

OTT

streaming

digital content

entertainment

In The News

12/25/2024

Internet TV Providers Are Starting To Get More Cable-Like

“More than anything, this is yet another sign of the trend of live TV in OTT,” said Ren Bond, a research analyst who studies the online video industry at Parks Associates. “Google getting content from...

pay TV

OTT

streaming

CNET News

entertainment

In The News

12/25/2024

AT&T To Buy Time Warner In Media-Shaking $85.4B Deal

That streaming service is one way AT&T wants to ensure that younger consumers will still flow its way. A study by research firm Parks Associates found that nearly a quarter of millennial households ju...

Press Releases

01/20/2023

Number of smartphone users to quadruple, exceeding 1 billion worldwide by 2014

The demand for smartphones is creating a demographic shift among users, who will exceed 1 billion worldwide by 2014, stimulating demand for more entry-level models that offer mainstream solutions su...

smart home

home automation

voice control

MediaPost

In The News

12/25/2024

40% Already Use Voice Recognition Software, 70% Satisfied With It

Almost half (40%) of smartphone owners already use voice recognition capabilities from Apple’s Siri, Google Now or Microsoft Cortana, according to a 10,000-person survey of broadband households conduc...

smart home

voice control

IoT

Broadband TV News

In The News

12/25/2024

Voice Recognition Software Drive New IoT Use Cases

“Over 70% of voice-recognition users are satisfied with the experience of using this solution on their smartphones, which is driving experimentation with this functionality on other platforms, includi...

smart home

security

connected CE

privacy

IoT

In The News

12/25/2024

How Concerned Are Potential IoT Customers With Privacy And Data Security?

Around 40 percent of U.S. broadband households reported in a Parks Associates survey near the end of 2015 they had a recent privacy or security problem with a connected device, primarily a virus, spyw...

OTT

online video

pay TV

Milwaukee Journal Sentinel

In The News

12/25/2024

AT&T-Time Warner Deal Could Spur More Mergers, Scrutiny

Beyond that, AT&T also gets revenue by licensing those movies and TV series to other pay-TV providers and subscription Net TV services such as Netflix. "Video and entertainment will remain the key dri...

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