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Energy Management

01/20/2023

Top 10 Consumer IoT Trends in 2017

This whitepaper analyzes 10 key trends impacting the market for consumer technology now and into the next year. Topics include: Voice Control Mobile Services C...

White Paper

01/20/2023

Market Snapshot: Consumer Strategies and Use Cases for Virtual and Augmented Reality

Virtual and augmented reality technologies have the potential to benefit to multiple industries. This market snapshot focuses on current consumer engagement trends and strategies to boost adoption...

White Paper

01/20/2023

IoT Support: Solutions for the Internet of Tomorrow

Sponsored by CSS Corp Connected devices can provide additional functionality and convenience for consumers in many ways, but these devices also...

White Paper

01/20/2023

Content Distribution Strategies: Changes in Movie Windowing

This whitepaper presents current distribution trends and strategies in the movie windows ecosystem and examines the effects they are having on industry players. Windowing for motion pictures is...

White Paper

01/20/2023

Market Snapshot: Insights on Consumer Engagement for Health and Wellness

Consumer comfort with specific health-related activities remains low - strategies to improve consumer comfort in designing care plans and selecting monitoring devices are needed. This Parks Ass...

White Paper

01/20/2023

Connected Apps: The New Battleground for Video Services

OTT services are maturing, competition is intensifying, and players are looking to maximize their reach and tailor experiences to particular audiences. Video apps on connected...

White Paper

01/20/2023

Securing the Integrity of Video Analytics Data

This whitepaper examines new risks to operators as they expand their video data analytics and explores strategies to secure data privacy and maintain consumer trust. Topics • Value of data...

White Paper

01/20/2023

Key Developments in the Connected Health Markets

This whitepaper presents consumer adoption of health-based devices, apps, and services and examines the unique healthcare market within the consumer-based IoT. The ongoing consumerization of he...

White Paper

01/20/2023

Top 2016 Trends for the Consumer IoT

This whitepaper analyzes key 2016 trends for the connected consumer: Connected Car Connected CE Content Licensing and Distribution Digital Health Energy Management...

White Paper

01/20/2023

Unlocking Growth of the European Smart Home

This whitepaper discusses the current growth rate for smart home adoption in Europe and presents strategies to increase consumer awareness, adoption, and usage. To...

White Paper

01/20/2023

Next Generation Support: Driving IoT Adoption

This whitepaper examines how support strategies are critical to any company operating in the Internet of Things market. Topics Adoption trends for smart home, connected healthcare,...

White Paper

01/20/2023

Unlocking the Ad Insertion Gold Rush

Which companies will strike it rich in online video advertising? With online video consumption exploding worldwide, companies are betting that online and mobile vi...

White Paper

01/20/2023

TV Unlimited: How Cloud DVR Will Transform Video Services

The consumer market for video services is more challenging than ever for operators. Consumers are watching record amounts of video, and the number of screens continues to rise...

White Paper

Energy Management

01/20/2023

The OTT Playbook, Part II: Keys to Building Momentum

This whitepaper analyzes strategies to create differentiated OTT video services that will stand out in this crowded field and derive revenues by driving consumer interest and...

White Paper

01/20/2023

Digital Engagement of Energy Consumers

This whitepaper examines the benefits of leveraging social media and smart home devices to attract, retain, and engage utility customers. Topics:...

Blogs

pay TV

OTT

streaming

Fortune

In The News

12/26/2024

Here's Why A Trump TV Network Will Almost Certainly Fail

“Donald Trump has an audience, he has a message. It’s a matter of: can that sustain an entire network? I think it’s possible that it could,” Glenn Hower, senior analyst for media/entertainment at mark...

smartphones

PayPal

Apple Pay

mobile payments

In The News

12/26/2024

PayPal’s Popular But Apple Is The Class Favorite

PayPal is the number one mobile payment app in the U.S., according to research by Parks Associates and by quite a margin. NFC World reported that 12 percent of those polled prefer PayPal while retail-...

OTT

streaming

In The News

12/26/2024

AT&T Deal: Merger For New Media Era Or A Bad Remake?

Pay-TV operators are seeing a "slow erosion of the core business," analyst Brett Sappington at Parks Associates said. "After years of attempts to be more than just a 'dumb pipe,' pay-TV operators h...

pay TV

OTT

streaming

ET Brand Equity

In The News

12/26/2024

AT&T-Time Warner Deal: A Good Merger In The New Media Era Or A Bad Remake?

Pay-TV operators are seeing a "slow erosion of the core business," analyst Brett Sappington at Parks Associates said. "After years of attempts to be more than just a 'dumb pipe,' pay-TV operators h...

OTT

streaming

Broadband TV News

subscription

entertainment

In The News

12/26/2024

Monetising OTT: The Key Factors

Speaking in a presentation at Broadband World Forum entitled Making money in the new world of video, Brett Sappington, he said that there had been a rush to OTT in the last few years. In the US, for i...

Payment Week

mobile banking

PayPal

In The News

12/26/2024

PayPal Leads The Way In US Mobile Payments, But Retailers Not Happy

Mobile payments are still an up-and-coming new capability for consumers; while mobile banking has clearly led the way, there’s still a lot of interest in mobile payments at least in some fields. Wh...

digital media

social media

livestream

In The News

12/26/2024

Donald Trump Livestreams Third Debate On Facebook: A Glimpse Into Trump TV?

"Donald Trump has an audience, he has a message. It’s a matter of: can that sustain an entire network? I think it’s possible that it could," Glenn Hower, senior analyst for media/entertainment at mark...

smart home

home automation

voice control

IoT

In The News

12/26/2024

Who Uses Voice Recognition Technologies And Are They Satisfied?

IoT research firm Parks Associates released findings in which it says 46 percent of U.S. Millennials with smartphones use voice recognition software, including Apple’s Siri, Google Now or Microsoft’s...

OTT

streaming

digital content

entertainment

In The News

12/26/2024

Internet TV Providers Are Starting To Get More Cable-Like

“More than anything, this is yet another sign of the trend of live TV in OTT,” said Ren Bond, a research analyst who studies the online video industry at Parks Associates. “Google getting content from...

pay TV

OTT

streaming

CNET News

entertainment

In The News

12/26/2024

AT&T To Buy Time Warner In Media-Shaking $85.4B Deal

That streaming service is one way AT&T wants to ensure that younger consumers will still flow its way. A study by research firm Parks Associates found that nearly a quarter of millennial households ju...

Press Releases

01/20/2023

Number of smartphone users to quadruple, exceeding 1 billion worldwide by 2014

The demand for smartphones is creating a demographic shift among users, who will exceed 1 billion worldwide by 2014, stimulating demand for more entry-level models that offer mainstream solutions su...

smart home

home automation

voice control

MediaPost

In The News

12/26/2024

40% Already Use Voice Recognition Software, 70% Satisfied With It

Almost half (40%) of smartphone owners already use voice recognition capabilities from Apple’s Siri, Google Now or Microsoft Cortana, according to a 10,000-person survey of broadband households conduc...

smart home

voice control

IoT

Broadband TV News

In The News

12/26/2024

Voice Recognition Software Drive New IoT Use Cases

“Over 70% of voice-recognition users are satisfied with the experience of using this solution on their smartphones, which is driving experimentation with this functionality on other platforms, includi...

smart home

security

connected CE

privacy

IoT

In The News

12/26/2024

How Concerned Are Potential IoT Customers With Privacy And Data Security?

Around 40 percent of U.S. broadband households reported in a Parks Associates survey near the end of 2015 they had a recent privacy or security problem with a connected device, primarily a virus, spyw...

OTT

online video

pay TV

Milwaukee Journal Sentinel

In The News

12/26/2024

AT&T-Time Warner Deal Could Spur More Mergers, Scrutiny

Beyond that, AT&T also gets revenue by licensing those movies and TV series to other pay-TV providers and subscription Net TV services such as Netflix. "Video and entertainment will remain the key dri...

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12/26/2024

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12/26/2024

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