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White Paper

Smart Home Devices, Automation, Controls

12/27/2013

Outlook for the Smart Home in Western Europe

This white paper examines new smart home initiatives in security, energy, controls, and telecom channels and analyzes the solutions and strategies necessary for success in this growing market.

White Paper

01/20/2023

The Impact of Analytics on Video Monetization

This whitepaper shows how the shift to online content delivery is generating valuable viewer data across smart TVs, tablets, and smartphones. It presents strategies to leverage these data to increa...

White Paper

01/20/2023

Mobile Collaborative Communications for Business

This whitepaper assesses the impact of connected device use on business communications and workflow strategies. It analyzes the impact of connected devices and includes strategies for businesse...

White Paper

01/20/2023

Audio Quality's Growing Value for Mobile Entertainment

As the markets for smartphones and tablets mature, new features are emerging as "second-wave" differentiators.This whitepaper examines the value of audio quality as an emerging differentiator in mo...

White Paper

01/20/2023

New Market Realities in Content Delivery

The ability to meet consumer demands for simplicity, functionality, and affordability is critical. This whitepaper examines the challenges to CE manufacturers, pay-TV operators, and content provide...

White Paper

01/20/2023

M2M Opportunities in Consumer Markets

Multiple factors are converging to open up new opportunities in M2M in connected cars, connected and mobile CE, connected home systems, and digital health and home monitoring. This whitepaper exami...

White Paper

01/20/2023

The Future of Support: Intelligence Managing Technology

Consumers regularly seek professional services to resolve a plethora of new technology issues. Amidst this consumer angst in managing their connected devices is potential opportunity for OEMs, reta...

White Paper

01/20/2023

Enabling Connected Media Experiences: Mastering Video Delivery, User Engagement, and Monetization Strategies

This whitepaper, sponsored by mPortal, assesses the impact of connected device ownership and digital media use on cross-platform video delivery, discovery, and monetization strategies. Key topi...

White Paper

01/20/2023

Expanding to the Home Network: The Evolution of Premium Support

Expanding to the Home Network: The Evolution of Premium Support examines the growing ecosystem of connected devices and analyzes the current market for premium tech support services. It also di...

White Paper

01/20/2023

Moving from Second Screen to First Screen

 The mobile platform is moving from a peripheral position in the TV ecosystem to a key role in the consumer's viewing experience. This new whitepaper, developed for iMediaShare, examines the cu...

White Paper

01/20/2023

Engaging Consumers: Home Energy Management Solutions

Consumers’ energy-saving activities have remained flat from 2011 to 2012, much lower than the heights of 2010. This whitepaper from Parks Associates features findings from the Energy Management Dev...

White Paper

01/20/2023

Residential Energy Savings through Data Analytics

In this whitepaper, Parks Associates explores how data analytics and thermodynamic modeling in the residential energy sector deliver continuous energy savings. Data analytics presents a new approac...

White Paper

01/20/2023

Trends, Technologies, and Ecosystems: Evolution of the Digital Home

The evolution of the connected home continues toward increasing complexity, with a growing collection of CE devices, broadband-enabled services, and multifunction residential gateways. Devices...

White Paper

Residential Security

12/04/2012

Applying Theory to Action: Capturing New Revenues from IP Services

Providers believe IP features and benefits will reinvigorate the market, but questions remain as to how, when, and where to deploy. This whitepaper details how industry players can use Parks Associ...

White Paper

Wellness and Fitness

11/07/2012

The Real Healthcare Changes On The Way

The healthcare industry is shifting to a consumer-centric model. Patients are demanding more interactive solutions, and the industry sees an opportunity to cut costs. This new white paper examines...

Blogs

pay TV

OTT

streaming

Fortune

In The News

12/27/2024

Here's Why A Trump TV Network Will Almost Certainly Fail

“Donald Trump has an audience, he has a message. It’s a matter of: can that sustain an entire network? I think it’s possible that it could,” Glenn Hower, senior analyst for media/entertainment at mark...

smartphones

PayPal

Apple Pay

mobile payments

In The News

12/27/2024

PayPal’s Popular But Apple Is The Class Favorite

PayPal is the number one mobile payment app in the U.S., according to research by Parks Associates and by quite a margin. NFC World reported that 12 percent of those polled prefer PayPal while retail-...

OTT

streaming

In The News

12/27/2024

AT&T Deal: Merger For New Media Era Or A Bad Remake?

Pay-TV operators are seeing a "slow erosion of the core business," analyst Brett Sappington at Parks Associates said. "After years of attempts to be more than just a 'dumb pipe,' pay-TV operators h...

pay TV

OTT

streaming

ET Brand Equity

In The News

12/27/2024

AT&T-Time Warner Deal: A Good Merger In The New Media Era Or A Bad Remake?

Pay-TV operators are seeing a "slow erosion of the core business," analyst Brett Sappington at Parks Associates said. "After years of attempts to be more than just a 'dumb pipe,' pay-TV operators h...

OTT

streaming

Broadband TV News

subscription

entertainment

In The News

12/27/2024

Monetising OTT: The Key Factors

Speaking in a presentation at Broadband World Forum entitled Making money in the new world of video, Brett Sappington, he said that there had been a rush to OTT in the last few years. In the US, for i...

Payment Week

mobile banking

PayPal

In The News

12/27/2024

PayPal Leads The Way In US Mobile Payments, But Retailers Not Happy

Mobile payments are still an up-and-coming new capability for consumers; while mobile banking has clearly led the way, there’s still a lot of interest in mobile payments at least in some fields. Wh...

digital media

social media

livestream

In The News

12/27/2024

Donald Trump Livestreams Third Debate On Facebook: A Glimpse Into Trump TV?

"Donald Trump has an audience, he has a message. It’s a matter of: can that sustain an entire network? I think it’s possible that it could," Glenn Hower, senior analyst for media/entertainment at mark...

smart home

home automation

voice control

IoT

In The News

12/27/2024

Who Uses Voice Recognition Technologies And Are They Satisfied?

IoT research firm Parks Associates released findings in which it says 46 percent of U.S. Millennials with smartphones use voice recognition software, including Apple’s Siri, Google Now or Microsoft’s...

OTT

streaming

digital content

entertainment

In The News

12/27/2024

Internet TV Providers Are Starting To Get More Cable-Like

“More than anything, this is yet another sign of the trend of live TV in OTT,” said Ren Bond, a research analyst who studies the online video industry at Parks Associates. “Google getting content from...

pay TV

OTT

streaming

CNET News

entertainment

In The News

12/27/2024

AT&T To Buy Time Warner In Media-Shaking $85.4B Deal

That streaming service is one way AT&T wants to ensure that younger consumers will still flow its way. A study by research firm Parks Associates found that nearly a quarter of millennial households ju...

Press Releases

01/20/2023

Number of smartphone users to quadruple, exceeding 1 billion worldwide by 2014

The demand for smartphones is creating a demographic shift among users, who will exceed 1 billion worldwide by 2014, stimulating demand for more entry-level models that offer mainstream solutions su...

smart home

home automation

voice control

MediaPost

In The News

12/27/2024

40% Already Use Voice Recognition Software, 70% Satisfied With It

Almost half (40%) of smartphone owners already use voice recognition capabilities from Apple’s Siri, Google Now or Microsoft Cortana, according to a 10,000-person survey of broadband households conduc...

smart home

voice control

IoT

Broadband TV News

In The News

12/27/2024

Voice Recognition Software Drive New IoT Use Cases

“Over 70% of voice-recognition users are satisfied with the experience of using this solution on their smartphones, which is driving experimentation with this functionality on other platforms, includi...

smart home

security

connected CE

privacy

IoT

In The News

12/27/2024

How Concerned Are Potential IoT Customers With Privacy And Data Security?

Around 40 percent of U.S. broadband households reported in a Parks Associates survey near the end of 2015 they had a recent privacy or security problem with a connected device, primarily a virus, spyw...

OTT

online video

pay TV

Milwaukee Journal Sentinel

In The News

12/27/2024

AT&T-Time Warner Deal Could Spur More Mergers, Scrutiny

Beyond that, AT&T also gets revenue by licensing those movies and TV series to other pay-TV providers and subscription Net TV services such as Netflix. "Video and entertainment will remain the key dri...

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