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White Paper

Wi-Fi and Home Networking

09/05/2012

Expanding Role of the Service Provider — From Music to Games to the Connected Home

Service growth is down as a result of this near saturation in developed countries, so service providers are anxious to compensate. Opportunities for value-added services span such categories as ent...

White Paper

Video Services: OTT, Pay TV

03/26/2012

Getting Over-the-Top Video Right

The market for home video entertainment is changing rapidly. Consumers are watching an increasing amount of video on an increasing number of platforms. Connected CE is also changing video consumption...

White Paper

Mobility

02/17/2012

Mobile Payment - Stepping into Uncharted Territory

This white paper looks at the disruptive force of mobile payments and emerging business opportunities for new and established players, from Google to Square to Barnes & Noble. Topics: Market...

White Paper

Entertainment Content: Video, Audio, Gaming

02/20/2012

Trends in Digital Gaming: Free-to-Play, Social, and Mobile Games

The popularity of online games and digital distribution of games has increased along with the number of devices people can use to access and play videogames. This white paper examines the impact of th...

White Paper

Entertainment Content: Video, Audio, Gaming

11/02/2011

The Data-driven Video Discovery Evolution

Today, a plethora of video experiences and viewing devices is expanding video’s role to an interactive, converged, and personalized entertainment experience. Between the choices that consumers have am...

White Paper

Small-and-medium Business Research

09/20/2011

The Opportunity for National Brands in SMB Technical Support Services

This whitepaper details the current state and future potential of national technical support services in the SMB market. Developed for PlumChoice, it addresses key trends emerging from SMB support off...

White Paper

Independent Living

09/01/2011

Independent/Assisted Living Industry in the U.S.

In this white paper, Parks Associates provides perspectives on the U.S. independent/assisted living industry by analyzing industry drivers, consumer perceptions and needs, market structure, prevailing...

White Paper

Mobility

08/30/2011

Global Consumer Survey of In-Home Mobile Services and Femtocells

This white paper analyzes the results of a Parks Associates global consumer study on attitudes toward femtocells and femtocell benefits among users of mobile services. This global consumer study revea...

White Paper

Wi-Fi and Home Networking

08/23/2011

Service Providers and the Connected Home

This white paper details the steps broadband, television, communications, and wireless service providers can take to win the race to serve the digital home.  

White Paper

Mobility

04/12/2011

U.S. Consumer Attitudes on In-Home Mobile Services and Femtocells

The consumer research and analysis described in this white paper were commissioned by the Femto Forum on behalf of its members. The Femto Forum is a not-for-profit membership organisation founded in 2...

White Paper

Wi-Fi and Home Networking

04/21/2009

Digital Lifestyles and the Service Provider

Service providers are currently facing issues brought on by the economic and housing crisis, slowing subscriber growth, and increased competition – where the right combination of services or the wrong...

White Paper

Video Services: OTT, Pay TV

07/21/2009

IPTV and the Digital Home

What has spurred subscriber growth in IPTV services? Why do consumers choose one provider over another? This white paper from Parks Associates looks at the role of telco/IPTV services within the large...

White Paper

Wi-Fi and Home Networking

08/24/2009

Broadband Services: The Turning Point

Broadband services are commoditized, and customer satisfaction and retention are critical to near-term survival. This white paper explores broadband strategies for providers facing this challenging ma...

White Paper

Wi-Fi and Home Networking

01/13/2010

Rural Broadband Services and The Digital Home

This paper explores broadband strategies for providers serving rural areas, including how they can move beyond “speeds and feeds” to keep subscribers happy while setting the foundation for future high...

Webinar

Wi-Fi and Home Networking

01/24/2023

Managed Services with Exceptional Experiences: How Broadband Providers Win

This webinar discusses key trends impacting the 2023 roadmaps for broadband service providers (BSPs), new managed services BSPs can deploy to enhance and differentiate the subscriber experience, and r...

Blogs

pay TV

OTT

streaming

Fortune

In The News

12/28/2024

Here's Why A Trump TV Network Will Almost Certainly Fail

“Donald Trump has an audience, he has a message. It’s a matter of: can that sustain an entire network? I think it’s possible that it could,” Glenn Hower, senior analyst for media/entertainment at mark...

smartphones

PayPal

Apple Pay

mobile payments

In The News

12/28/2024

PayPal’s Popular But Apple Is The Class Favorite

PayPal is the number one mobile payment app in the U.S., according to research by Parks Associates and by quite a margin. NFC World reported that 12 percent of those polled prefer PayPal while retail-...

OTT

streaming

In The News

12/28/2024

AT&T Deal: Merger For New Media Era Or A Bad Remake?

Pay-TV operators are seeing a "slow erosion of the core business," analyst Brett Sappington at Parks Associates said. "After years of attempts to be more than just a 'dumb pipe,' pay-TV operators h...

pay TV

OTT

streaming

ET Brand Equity

In The News

12/28/2024

AT&T-Time Warner Deal: A Good Merger In The New Media Era Or A Bad Remake?

Pay-TV operators are seeing a "slow erosion of the core business," analyst Brett Sappington at Parks Associates said. "After years of attempts to be more than just a 'dumb pipe,' pay-TV operators h...

OTT

streaming

Broadband TV News

subscription

entertainment

In The News

12/28/2024

Monetising OTT: The Key Factors

Speaking in a presentation at Broadband World Forum entitled Making money in the new world of video, Brett Sappington, he said that there had been a rush to OTT in the last few years. In the US, for i...

Payment Week

mobile banking

PayPal

In The News

12/28/2024

PayPal Leads The Way In US Mobile Payments, But Retailers Not Happy

Mobile payments are still an up-and-coming new capability for consumers; while mobile banking has clearly led the way, there’s still a lot of interest in mobile payments at least in some fields. Wh...

digital media

social media

livestream

In The News

12/28/2024

Donald Trump Livestreams Third Debate On Facebook: A Glimpse Into Trump TV?

"Donald Trump has an audience, he has a message. It’s a matter of: can that sustain an entire network? I think it’s possible that it could," Glenn Hower, senior analyst for media/entertainment at mark...

smart home

home automation

voice control

IoT

In The News

12/28/2024

Who Uses Voice Recognition Technologies And Are They Satisfied?

IoT research firm Parks Associates released findings in which it says 46 percent of U.S. Millennials with smartphones use voice recognition software, including Apple’s Siri, Google Now or Microsoft’s...

OTT

streaming

digital content

entertainment

In The News

12/28/2024

Internet TV Providers Are Starting To Get More Cable-Like

“More than anything, this is yet another sign of the trend of live TV in OTT,” said Ren Bond, a research analyst who studies the online video industry at Parks Associates. “Google getting content from...

pay TV

OTT

streaming

CNET News

entertainment

In The News

12/28/2024

AT&T To Buy Time Warner In Media-Shaking $85.4B Deal

That streaming service is one way AT&T wants to ensure that younger consumers will still flow its way. A study by research firm Parks Associates found that nearly a quarter of millennial households ju...

Press Releases

01/20/2023

Number of smartphone users to quadruple, exceeding 1 billion worldwide by 2014

The demand for smartphones is creating a demographic shift among users, who will exceed 1 billion worldwide by 2014, stimulating demand for more entry-level models that offer mainstream solutions su...

smart home

home automation

voice control

MediaPost

In The News

12/28/2024

40% Already Use Voice Recognition Software, 70% Satisfied With It

Almost half (40%) of smartphone owners already use voice recognition capabilities from Apple’s Siri, Google Now or Microsoft Cortana, according to a 10,000-person survey of broadband households conduc...

smart home

voice control

IoT

Broadband TV News

In The News

12/28/2024

Voice Recognition Software Drive New IoT Use Cases

“Over 70% of voice-recognition users are satisfied with the experience of using this solution on their smartphones, which is driving experimentation with this functionality on other platforms, includi...

smart home

security

connected CE

privacy

IoT

In The News

12/28/2024

How Concerned Are Potential IoT Customers With Privacy And Data Security?

Around 40 percent of U.S. broadband households reported in a Parks Associates survey near the end of 2015 they had a recent privacy or security problem with a connected device, primarily a virus, spyw...

OTT

online video

pay TV

Milwaukee Journal Sentinel

In The News

12/28/2024

AT&T-Time Warner Deal Could Spur More Mergers, Scrutiny

Beyond that, AT&T also gets revenue by licensing those movies and TV series to other pay-TV providers and subscription Net TV services such as Netflix. "Video and entertainment will remain the key dri...

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