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Support Services

10/04/2022

Supporting the Smart Home: Getting to the Right Solution

US internet households have an average of 16 connected devices in their home, and 52% experienced at least one technical problem last year, while 38% experienced two or more. This webinar assesses...

Webinar

Entertainment Content: Video, Audio, Gaming

09/29/2022

Delivering on the Cloud Gaming Promise: Strategies for Success

33M US internet households are interested in subscribing to a cloud gaming service, with demand estimated to grow to nearly 39M households by 2024.  This webinar examines consumer adoption and inte...

Webinar

Energy Management

09/08/2022

Eliminating EV Barriers: Future Proofing the Experience

This webinar addresses the challenges facing EV charging solutions, including the adoption of and familiarity with EVs, purchase drivers and inhibitors, the increase and number of charging stations, a...

Webinar

Wellness and Fitness

08/10/2022

Health IoT on the Edge: Accessible, Smart, Secure

This webinar discusses how the value of health devices can be unlocked for applications in health and senior care via the use of low-power, edge-computing devices, especially designed for executing ma...

Webinar

Support Services

07/28/2022

Strategies to Protect and Secure the Always-Connected Consumer

About half of consumers experienced at least one security/privacy issue in the past 12 months. This webinar features Parks Associates research on consumers’ concerns about data privacy and security...

Webinar

Energy Management

06/28/2022

Smart Home Energy Solutions: Making a Complex Future Simple

In this webinar, speakers identify the tools and assess solutions available to US consumers going forward, including home energy management, solar, and macro-level trends impacting the electrification...

Webinar

Smart Home Devices, Automation, Controls

06/09/2022

Building Brand Loyalty across the Smart Home

This webinar brings industry experts together to address the role of onboarding and support services for connected device owners.

Webinar

MDU Research

05/26/2022

Planning and Partnerships in Smart Apartment Deployments

This webinar offers a deep dive into the market for MDU smart deployments. It highlights Parks Associates’ latest consumer research and its property manager and building owner research, exploring the...

Webinar

Entertainment Content: Video, Audio, Gaming

04/13/2022

Maximizing AI in Video

This webinar reviews the key use cases and benefits of AI and ML in video services today, current implementations and the problems they are solving, and the potential for AI when solutions have learne...

Webinar

Residential Security

12/13/2021

A New Era: Home Security Expansion

This webinar explores the challenges of meeting this diverse mix of expectations across varying content types, audiences, and customer segments, and best practices in addressing them. Speakers discuss...

Webinar

Wi-Fi and Home Networking

11/04/2021

Managed Wi-Fi: Disruptive Potential for Support and Services

This webinar examines the current challenges in the home as the broadband signal gets even more split among smart home, video streaming, work at home, and home schooling uses.

Webinar

Video Services: OTT, Pay TV

11/18/2021

How to Build a Winning OTT Strategy: Balancing Content and Platforms

This webinar explores the challenges of meeting this diverse mix of expectations across varying content types, audiences, and customer segments, and best practices in addressing them. Speakers discuss...

Webinar

Support Services

10/19/2021

Supporting the Modern Consumer: Smart Home and Broadband Services

Support services can create differentiation in smart home and broadband services.

Webinar

Entertainment Content: Video, Audio, Gaming

10/14/2021

The Role of Content Discovery in OTT

In this webinar, industry speakers discuss the top factors that influence content discovery for streaming, including the role of social interaction in the online video content access journey.

Webinar

Video Services: OTT, Pay TV

09/14/2021

OTT Customer Acquisition: Opportunities and Challenges

In this webinar, industry experts discuss the opportunities and challenges in today’s OTT marketplace, including best strategies to identify, acquire, and engage their customers and increase market sh...

Blogs

pay TV

OTT

streaming

Fortune

In The News

12/28/2024

Here's Why A Trump TV Network Will Almost Certainly Fail

“Donald Trump has an audience, he has a message. It’s a matter of: can that sustain an entire network? I think it’s possible that it could,” Glenn Hower, senior analyst for media/entertainment at mark...

smartphones

PayPal

Apple Pay

mobile payments

In The News

12/28/2024

PayPal’s Popular But Apple Is The Class Favorite

PayPal is the number one mobile payment app in the U.S., according to research by Parks Associates and by quite a margin. NFC World reported that 12 percent of those polled prefer PayPal while retail-...

OTT

streaming

In The News

12/28/2024

AT&T Deal: Merger For New Media Era Or A Bad Remake?

Pay-TV operators are seeing a "slow erosion of the core business," analyst Brett Sappington at Parks Associates said. "After years of attempts to be more than just a 'dumb pipe,' pay-TV operators h...

pay TV

OTT

streaming

ET Brand Equity

In The News

12/28/2024

AT&T-Time Warner Deal: A Good Merger In The New Media Era Or A Bad Remake?

Pay-TV operators are seeing a "slow erosion of the core business," analyst Brett Sappington at Parks Associates said. "After years of attempts to be more than just a 'dumb pipe,' pay-TV operators h...

OTT

streaming

Broadband TV News

subscription

entertainment

In The News

12/28/2024

Monetising OTT: The Key Factors

Speaking in a presentation at Broadband World Forum entitled Making money in the new world of video, Brett Sappington, he said that there had been a rush to OTT in the last few years. In the US, for i...

Payment Week

mobile banking

PayPal

In The News

12/28/2024

PayPal Leads The Way In US Mobile Payments, But Retailers Not Happy

Mobile payments are still an up-and-coming new capability for consumers; while mobile banking has clearly led the way, there’s still a lot of interest in mobile payments at least in some fields. Wh...

digital media

social media

livestream

In The News

12/28/2024

Donald Trump Livestreams Third Debate On Facebook: A Glimpse Into Trump TV?

"Donald Trump has an audience, he has a message. It’s a matter of: can that sustain an entire network? I think it’s possible that it could," Glenn Hower, senior analyst for media/entertainment at mark...

smart home

home automation

voice control

IoT

In The News

12/28/2024

Who Uses Voice Recognition Technologies And Are They Satisfied?

IoT research firm Parks Associates released findings in which it says 46 percent of U.S. Millennials with smartphones use voice recognition software, including Apple’s Siri, Google Now or Microsoft’s...

OTT

streaming

digital content

entertainment

In The News

12/28/2024

Internet TV Providers Are Starting To Get More Cable-Like

“More than anything, this is yet another sign of the trend of live TV in OTT,” said Ren Bond, a research analyst who studies the online video industry at Parks Associates. “Google getting content from...

pay TV

OTT

streaming

CNET News

entertainment

In The News

12/28/2024

AT&T To Buy Time Warner In Media-Shaking $85.4B Deal

That streaming service is one way AT&T wants to ensure that younger consumers will still flow its way. A study by research firm Parks Associates found that nearly a quarter of millennial households ju...

Press Releases

01/20/2023

Number of smartphone users to quadruple, exceeding 1 billion worldwide by 2014

The demand for smartphones is creating a demographic shift among users, who will exceed 1 billion worldwide by 2014, stimulating demand for more entry-level models that offer mainstream solutions su...

smart home

home automation

voice control

MediaPost

In The News

12/28/2024

40% Already Use Voice Recognition Software, 70% Satisfied With It

Almost half (40%) of smartphone owners already use voice recognition capabilities from Apple’s Siri, Google Now or Microsoft Cortana, according to a 10,000-person survey of broadband households conduc...

smart home

voice control

IoT

Broadband TV News

In The News

12/28/2024

Voice Recognition Software Drive New IoT Use Cases

“Over 70% of voice-recognition users are satisfied with the experience of using this solution on their smartphones, which is driving experimentation with this functionality on other platforms, includi...

smart home

security

connected CE

privacy

IoT

In The News

12/28/2024

How Concerned Are Potential IoT Customers With Privacy And Data Security?

Around 40 percent of U.S. broadband households reported in a Parks Associates survey near the end of 2015 they had a recent privacy or security problem with a connected device, primarily a virus, spyw...

OTT

online video

pay TV

Milwaukee Journal Sentinel

In The News

12/28/2024

AT&T-Time Warner Deal Could Spur More Mergers, Scrutiny

Beyond that, AT&T also gets revenue by licensing those movies and TV series to other pay-TV providers and subscription Net TV services such as Netflix. "Video and entertainment will remain the key dri...

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12/28/2024

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12/28/2024

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