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06/10/2021

Protecting Privacy and Data Security in the Smart Home Era

This webinar examines the risks consumers face in today’s data economy, the tradeoffs between smart home and data security and privacy, and the technology and solutions that help consumers protect the...

Webinar

Smart Home Devices, Automation, Controls

04/13/2021

Smart Product Strategies in Europe: Choosing Communication Protocols

In this webinar, Parks Associates assesses how communication protocols impact the user experience and how these benefits can expand adoption, overcome barriers, and add to a provider’s service catalog...

Webinar

Video Services: OTT, Pay TV

04/08/2021

Using Technology to Bridge Broadcast and OTT Video

In this webinar, industry leaders discuss the challenges inherent in operating in a market in the midst of a major transition and the technologies needed to find success.

Webinar

Smart Home Devices, Automation, Controls

12/03/2020

Voice Controls in the Smart Home: Optimizing Product Design

This webinar addresses the growing use of voice control for home security and automation and evaluates the various methods for providing voice control that work for the product design process while en...

Webinar

Small-and-medium Business Research

11/17/2020

Value-Added Services for the SMB Segment

In this webinar, Parks Associates shares new research studying the changing landscape for SMBs and their need for and interest in new solutions to help manage and secure their Wi-Fi networks and conne...

Webinar

Support Services

10/01/2020

Boosting Service Value with Identity Theft Prevention Solutions

This webinar explores the consumer demand for identity protection and the market opportunities for service providers to leverage value-added identity protection services to enhance customer relationsh...

Webinar

Video Services: OTT, Pay TV

08/25/2020

TV’s Journey to the Cloud

An interactive discussion about video viewing, business models emerging through cloud-based services, the past and future trajectory for TV services on the journey to the cloud, and what new opportuni...

Webinar

Consumer Electronics Devices

08/05/2020

Next-Gen CE: Reinventing Consumer Experience with IoT Data

This webinar explores the adoption of connected products, the multiple levels of an IoT strategy for CE companies, and the challenges and potential pitfalls in the transition to a connected platform.

Webinar

Support Services

06/23/2020

Rethinking Security When We Live, Work, Play at Home

This webinar discusses the trends in home network usage and security adoption, the current state of security vulnerabilities and threats, and how ISPs can become the trusted provider of security for t...

Webinar

Wi-Fi and Home Networking

06/16/2020

Value-added Services: Secure & Complete Home Wi-Fi Management

This webinar provides the voice of the consumer on the home networking user experience, gives insight into the many variables that impact the reliability and security of the network, and describes new...

Webinar

Video Services: OTT, Pay TV

06/09/2020

Streaming in the 2020s – An Industry Comes of Age

 Topics     Understand current consumer and industry trends shaping the OTT marketplace     See how OTT services have evolved across their businesses: operations, distribution, content, customer a...

Webinar

Smart Home Devices, Automation, Controls

05/19/2020

IoT Security: Establishing Frameworks to Protect Consumers

This webinar examines the importance of device security for brands and demonstrates the value of standards and industry certifications in creating product differentiation, reducing risks, and building...

Webinar

Support Services

04/21/2020

Solving the Five Security Threats: Complete Consumer Protection

This webinar details the evolution of security and privacy risks and presents step-by-step strategies to deliver peace of mind to connected consumers on the five key risk fronts: 1. Internet-connec...

Webinar

Video Services: OTT, Pay TV

03/17/2020

Driving Engagement and Reducing Churn in OTT

Consumer engagement is a critical element of success for video services. Service providers are using a variety of tools, incentives, and strategic partnerships, among other methods, to drive subscribe...

Webinar

Energy Management

02/06/2020

Trends and Opportunities in Residential Energy Management

This webinar presents industry insights, buzz from CES, and new consumer and industry research from Parks Associates, including adoption of smart home products, new partnerships, and deployment of new...

Blogs

pay TV

OTT

streaming

Fortune

In The News

12/29/2024

Here's Why A Trump TV Network Will Almost Certainly Fail

“Donald Trump has an audience, he has a message. It’s a matter of: can that sustain an entire network? I think it’s possible that it could,” Glenn Hower, senior analyst for media/entertainment at mark...

smartphones

PayPal

Apple Pay

mobile payments

In The News

12/29/2024

PayPal’s Popular But Apple Is The Class Favorite

PayPal is the number one mobile payment app in the U.S., according to research by Parks Associates and by quite a margin. NFC World reported that 12 percent of those polled prefer PayPal while retail-...

OTT

streaming

In The News

12/29/2024

AT&T Deal: Merger For New Media Era Or A Bad Remake?

Pay-TV operators are seeing a "slow erosion of the core business," analyst Brett Sappington at Parks Associates said. "After years of attempts to be more than just a 'dumb pipe,' pay-TV operators h...

pay TV

OTT

streaming

ET Brand Equity

In The News

12/29/2024

AT&T-Time Warner Deal: A Good Merger In The New Media Era Or A Bad Remake?

Pay-TV operators are seeing a "slow erosion of the core business," analyst Brett Sappington at Parks Associates said. "After years of attempts to be more than just a 'dumb pipe,' pay-TV operators h...

OTT

streaming

Broadband TV News

subscription

entertainment

In The News

12/29/2024

Monetising OTT: The Key Factors

Speaking in a presentation at Broadband World Forum entitled Making money in the new world of video, Brett Sappington, he said that there had been a rush to OTT in the last few years. In the US, for i...

Payment Week

mobile banking

PayPal

In The News

12/29/2024

PayPal Leads The Way In US Mobile Payments, But Retailers Not Happy

Mobile payments are still an up-and-coming new capability for consumers; while mobile banking has clearly led the way, there’s still a lot of interest in mobile payments at least in some fields. Wh...

digital media

social media

livestream

In The News

12/29/2024

Donald Trump Livestreams Third Debate On Facebook: A Glimpse Into Trump TV?

"Donald Trump has an audience, he has a message. It’s a matter of: can that sustain an entire network? I think it’s possible that it could," Glenn Hower, senior analyst for media/entertainment at mark...

smart home

home automation

voice control

IoT

In The News

12/29/2024

Who Uses Voice Recognition Technologies And Are They Satisfied?

IoT research firm Parks Associates released findings in which it says 46 percent of U.S. Millennials with smartphones use voice recognition software, including Apple’s Siri, Google Now or Microsoft’s...

OTT

streaming

digital content

entertainment

In The News

12/29/2024

Internet TV Providers Are Starting To Get More Cable-Like

“More than anything, this is yet another sign of the trend of live TV in OTT,” said Ren Bond, a research analyst who studies the online video industry at Parks Associates. “Google getting content from...

pay TV

OTT

streaming

CNET News

entertainment

In The News

12/29/2024

AT&T To Buy Time Warner In Media-Shaking $85.4B Deal

That streaming service is one way AT&T wants to ensure that younger consumers will still flow its way. A study by research firm Parks Associates found that nearly a quarter of millennial households ju...

Press Releases

01/20/2023

Number of smartphone users to quadruple, exceeding 1 billion worldwide by 2014

The demand for smartphones is creating a demographic shift among users, who will exceed 1 billion worldwide by 2014, stimulating demand for more entry-level models that offer mainstream solutions su...

smart home

home automation

voice control

MediaPost

In The News

12/29/2024

40% Already Use Voice Recognition Software, 70% Satisfied With It

Almost half (40%) of smartphone owners already use voice recognition capabilities from Apple’s Siri, Google Now or Microsoft Cortana, according to a 10,000-person survey of broadband households conduc...

smart home

voice control

IoT

Broadband TV News

In The News

12/29/2024

Voice Recognition Software Drive New IoT Use Cases

“Over 70% of voice-recognition users are satisfied with the experience of using this solution on their smartphones, which is driving experimentation with this functionality on other platforms, includi...

smart home

security

connected CE

privacy

IoT

In The News

12/29/2024

How Concerned Are Potential IoT Customers With Privacy And Data Security?

Around 40 percent of U.S. broadband households reported in a Parks Associates survey near the end of 2015 they had a recent privacy or security problem with a connected device, primarily a virus, spyw...

OTT

online video

pay TV

Milwaukee Journal Sentinel

In The News

12/29/2024

AT&T-Time Warner Deal Could Spur More Mergers, Scrutiny

Beyond that, AT&T also gets revenue by licensing those movies and TV series to other pay-TV providers and subscription Net TV services such as Netflix. "Video and entertainment will remain the key dri...

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12/29/2024

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