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Webinar

Consumer Electronics Devices

12/03/2019

2020: Value Beyond Connectivity

This webinar highlights Parks Associates data and insights as IoT manufacturers and service providers need to find new ways to leverage connectivity to add value to consumers’ lives.

Webinar

Entertainment Content: Video, Audio, Gaming

10/17/2019

Looking Ahead to 2020: Video Entertainment and CE

The research firm shares key trends impacting the entertainment service market including the rise of OTT video services, the growth of ad-based services, and the decline of pay-tv subscribers.

Webinar

Smart Home Devices, Automation, Controls

09/26/2019

Looking Ahead to 2020: Smart Home and Security Trends in Europe and the US

The research firm highlights recent consumer findings from surveys in the US, Canada, and the UK, and put this consumer data in context with key market developments, technological innovations, busines...

Webinar

Video Services: OTT, Pay TV

03/26/2019

Avoiding OTT’s Top 5 Mistakes

This webinar identifies the top five mistakes that OTT providers can make when planning, designing, and deploying their services.

Webinar

Smart Home Devices, Automation, Controls

02/12/2019

Smart Home and Insurance: Partnerships and Go-to-Market Strategies

This webinar clarifies the smart home market and the market opportunities for insurers as they enter this new space, with analyst insight on consumer research and how to convert that data into viable...

Webinar

Telehealth

01/22/2019

Health Systems: Five Ways Telehealth Can Impact Performance

This webinar presents distinct ways health systems can serve more patients, increase patient satisfaction, and drive revenues with telehealth.

Webinar

Support Services

11/13/2018

Cognitive Support Solutions: Delivering the Best Connected Experience

This webinar examines new opportunities in managing tech support and driving connected experiences through cognitive and intelligent technologies and automated connected devices.

Webinar

Video Services: OTT, Pay TV

09/06/2018

OTT Churn and Retention: Increasing Lifetime Subscriber Value

This webinar presents strategies for OTT video providers to increase the value of their services by designing their solution based on consumer viewing habits and trends.

Webinar

Wellness and Fitness

08/07/2018

Incentivizing Behavior Change: Improving Connected Health Outcomes

This webinar discusses strategies to leverage non-cash incentives, including gift cards, to create and sustain consumer engagement with connected health solutions and drive positive behavioral changes...

Webinar

Smart Home Devices, Automation, Controls

06/19/2018

Incentives and the Connected Consumer: Rewarding Smart Home Adoption

This webinar highlights the best practices for using noncash incentives to drive smart product adoption, service participation, revenues, and consumer behavior and loyalty.

Webinar

Energy Management

06/26/2018

The Future of DER: Energizing the Smart Home

This webinar looks at the market for DER, its growth trajectory over the next several years, and strategies for energy providers and other smart home and IoT providers to get ahead of adoption and bui...

Webinar

Video Services: OTT, Pay TV

06/12/2018

The Lifecycle of OTT Video Services

In this webinar, Parks Associates discusses the lifecycle of OTT video services across global markets, to assess the growth potential, strategies, and future for both existing and new video services.

Webinar

Entertainment Content: Video, Audio, Gaming

04/17/2018

Enabling the Integrated Life, Enhancing the AV Experience

This webinar explores new opportunities for AV solution providers, highlights challenges and smart tech advances, and the role of integrators as different sectors converge into a unified AV experience...

Webinar

Video Services: OTT, Pay TV

12/12/2017

Top 5 IPTV Challenges: Decoding UX Trends, Android TV & Cloud Services

This webinar examines the new era of IPTV services and how operators can compete across managed set-top-boxes (Linux, Android TV, ASOP) and unmanaged bring-your-own devices (Apple TV, Amazon Fire, Rok...

Webinar

Smart Home Devices, Automation, Controls

08/17/2017

Transforming Customer Engagement with IoT Connected Products

This webinar highlights the IoT value propositions and best practices product companies should utilize to deliver more engaged consumers and open new service opportunities.

Blogs

pay TV

OTT

streaming

Fortune

In The News

01/01/2025

Here's Why A Trump TV Network Will Almost Certainly Fail

“Donald Trump has an audience, he has a message. It’s a matter of: can that sustain an entire network? I think it’s possible that it could,” Glenn Hower, senior analyst for media/entertainment at mark...

smartphones

PayPal

Apple Pay

mobile payments

In The News

01/01/2025

PayPal’s Popular But Apple Is The Class Favorite

PayPal is the number one mobile payment app in the U.S., according to research by Parks Associates and by quite a margin. NFC World reported that 12 percent of those polled prefer PayPal while retail-...

OTT

streaming

In The News

01/01/2025

AT&T Deal: Merger For New Media Era Or A Bad Remake?

Pay-TV operators are seeing a "slow erosion of the core business," analyst Brett Sappington at Parks Associates said. "After years of attempts to be more than just a 'dumb pipe,' pay-TV operators h...

pay TV

OTT

streaming

ET Brand Equity

In The News

01/01/2025

AT&T-Time Warner Deal: A Good Merger In The New Media Era Or A Bad Remake?

Pay-TV operators are seeing a "slow erosion of the core business," analyst Brett Sappington at Parks Associates said. "After years of attempts to be more than just a 'dumb pipe,' pay-TV operators h...

OTT

streaming

Broadband TV News

subscription

entertainment

In The News

01/01/2025

Monetising OTT: The Key Factors

Speaking in a presentation at Broadband World Forum entitled Making money in the new world of video, Brett Sappington, he said that there had been a rush to OTT in the last few years. In the US, for i...

Payment Week

mobile banking

PayPal

In The News

01/01/2025

PayPal Leads The Way In US Mobile Payments, But Retailers Not Happy

Mobile payments are still an up-and-coming new capability for consumers; while mobile banking has clearly led the way, there’s still a lot of interest in mobile payments at least in some fields. Wh...

digital media

social media

livestream

In The News

01/01/2025

Donald Trump Livestreams Third Debate On Facebook: A Glimpse Into Trump TV?

"Donald Trump has an audience, he has a message. It’s a matter of: can that sustain an entire network? I think it’s possible that it could," Glenn Hower, senior analyst for media/entertainment at mark...

smart home

home automation

voice control

IoT

In The News

01/01/2025

Who Uses Voice Recognition Technologies And Are They Satisfied?

IoT research firm Parks Associates released findings in which it says 46 percent of U.S. Millennials with smartphones use voice recognition software, including Apple’s Siri, Google Now or Microsoft’s...

OTT

streaming

digital content

entertainment

In The News

01/01/2025

Internet TV Providers Are Starting To Get More Cable-Like

“More than anything, this is yet another sign of the trend of live TV in OTT,” said Ren Bond, a research analyst who studies the online video industry at Parks Associates. “Google getting content from...

pay TV

OTT

streaming

CNET News

entertainment

In The News

01/01/2025

AT&T To Buy Time Warner In Media-Shaking $85.4B Deal

That streaming service is one way AT&T wants to ensure that younger consumers will still flow its way. A study by research firm Parks Associates found that nearly a quarter of millennial households ju...

Press Releases

01/20/2023

Number of smartphone users to quadruple, exceeding 1 billion worldwide by 2014

The demand for smartphones is creating a demographic shift among users, who will exceed 1 billion worldwide by 2014, stimulating demand for more entry-level models that offer mainstream solutions su...

smart home

home automation

voice control

MediaPost

In The News

01/01/2025

40% Already Use Voice Recognition Software, 70% Satisfied With It

Almost half (40%) of smartphone owners already use voice recognition capabilities from Apple’s Siri, Google Now or Microsoft Cortana, according to a 10,000-person survey of broadband households conduc...

smart home

voice control

IoT

Broadband TV News

In The News

01/01/2025

Voice Recognition Software Drive New IoT Use Cases

“Over 70% of voice-recognition users are satisfied with the experience of using this solution on their smartphones, which is driving experimentation with this functionality on other platforms, includi...

smart home

security

connected CE

privacy

IoT

In The News

01/01/2025

How Concerned Are Potential IoT Customers With Privacy And Data Security?

Around 40 percent of U.S. broadband households reported in a Parks Associates survey near the end of 2015 they had a recent privacy or security problem with a connected device, primarily a virus, spyw...

OTT

online video

pay TV

Milwaukee Journal Sentinel

In The News

01/01/2025

AT&T-Time Warner Deal Could Spur More Mergers, Scrutiny

Beyond that, AT&T also gets revenue by licensing those movies and TV series to other pay-TV providers and subscription Net TV services such as Netflix. "Video and entertainment will remain the key dri...

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